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Contentsquare What's Next in CX

Digital is moving fast.
Do you need to switch gears?

2026 Digital Customer Experience Trends 

When it comes to digital experiences, it pays to be ahead of the competition. We surveyed thousands of professionals worldwide to help you get a head start in 2026.

 

Download the report now to uncover their top priorities, the technologies they’re betting on, and ways to supercharge your strategy.

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Download the report

Trusted and used by 1.3+ million websites and apps

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What's inside

Powered by insights from 1,600+ professionals across industries like travel, retail, and telecoms, this report reveals how customer experience will change in 2026.

 

Get a clear view of where leaders are investing, how priorities differ across roles, and what moves you can make to stay in front.

  • The top 5 digital trends for 2026

    See the biggest bets companies are making and how they’ll impact CX.
  • Team-specific insights

    Explore how priorities shift across design, analytics, marketing, the C-suite, and more.
  • Actionable strategies

    Get practical steps and expert guidance to shape your 2026 CX roadmap.
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Focus on personalizing through
patterns, not one-offs

Hyper-personalization doesn’t mean tailoring to every single person. The real goal is to use individual data to identify patterns, then act on those insights at scale. Don’t fall into the trap of doing hyper-personalization just for the sake of it.

Prabhath-Nanisetty

Prabhath Nanisetty

Global Vertical Lead - Technology at Snowflake

 

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See how Contentsquare can help your team build better digital experiences

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