Website Speed Benchmark Guide

How to optimize your site's core web vitals

With Google's Page Experience update upon us, it has never been more important to improve your digital customer experience.

Today’s users want answers quickly. If your site takes too long to load or if the page layout is unstable, they will become frustrated and go somewhere else. By seeing how your site stacks up against industry benchmarks, you can identify what areas of your site you need to improve to ensure you optimize both your UX and ranking factor.

Get the report


In this report, you will gain access to:

  • Understanding what Google's Core Web Vitals are and how they can improve UX
  • The importance of on-site experience as a ranking factor
  • Data based on over 2,000 websites measuring 4 site loading KPI's
  • How your industry is fairing against site loading performance benchmarks

Performance Benchmarks based on:

4 Countries:
2.000 Websites
4 Site Loading KPIs

It's all about the experience


June 2021

The 2021 Google Page Experience Update: How to Optimize Your Site’s Core Web Vitals

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June 2021

How to improve customer experience: Three CX cards you need to play

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The Google Page Experience Update

The Google Page Experience update factors in the perceived quality of a web page's user experience to determine its ranking in search engine results. While this update places a heavier level of importance on specific UX signals, the most notable addition to this new update is the integration of Essential Web Signals (or Core Web Vitals) with these pre-existing signals.

What are Core Web Vitals?

If you want to make your website work harder for you in 2021, you need to analyze your website in light of the three key core web vitals metrics

  • Largest Contentful Paint (LCP): How long it takes for your page to load in the eyes of the user.
  • First Input Delay (FID):The time it takes for your page to respond when a user interacts with it.
  • Cumulative Layout Shift (CLS): How much your site moves around as the page loads.

In terms of improving your customer experience, our brand new page performance monitoring tool will help you nail your Core Web Vitals to create a frictionless experience for your customer, one that doesn’t see them bounce because of slow load times or dodgy loading pages.