A/B tests can help resolve a variety of issues running rampant on your website and help you drive better results. But with only 1 in 7 tests generating any uplift, and every test costing your team significant time and effort, bringing focus to your strategy is key.
Watch as Nick Schneider, our Senior Solutions Consultant, guides you through 4 use cases in which brands enhanced their A/B testing strategy with unique behavioral metrics. From setting strategic priorities around unique customer KPIs to getting team buy-in for politically sensitive tests, these use cases demonstrate that with the right tools, brands can get uplift from every test.
All the use cases in the webinar are not hypotheticals; instead, they are tried and true cases of success for our clients, as they each resulted in conversion uplifts.