CS logo White 952x205
Thursday, August 22nd | 2PM EST
hosted by Lucie Buisson, VP Product, Contentsquare

Localizing the ecommerce experience for international audiences

SUMMARY

Over 35 million user sessions, 150 million page views and 3 billion clicks analyzed.

Our key, in-depth findings presented to you.

As ecommerce brands seek to expand their businesses across the world, they build more websites for each country they serve. But how do you maintain your brand’s integrity while at the same time adapting the experience for local audiences?

Consumers in China and the US, for example, will have a different set of expectations when it comes to customer experience. It’s one thing to adapt the brick-and-mortar experience to different audiences, but how do you do this online? Are browsing patterns really that different from one region of the world to another? And if so, what is the best approach?

In this webinar, we explore the challenges of localizing the digital experience, while providing guidance on the concrete actions brands can take to craft successful customer journeys for international audiences.

YOU IN?

KEY TAKEAWAYS

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grasp how to localize
your international ecommerce websites
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learn distinct browsing patterns
among digital consumers in the US and 6 other countries
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discover a breadth of data
to support your country-specific website implementations

SPEAKER

Lucie Buisson

VP Product, Contentsquare

WHAT ARE YOU WAITING FOR?