tHe 5 essential ecommerce personas
AND HOW TO lead them to conversion

Get to know 5 different users, including Luis the Novice, Arthur the "Hard-to-Please" and Emma the window-shopper. Discover how understanding their expectations can help you provide the right experience to each user and significantly increase conversion rates.

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Data-driven insights from:

  • 300 million user sessions
  • 80 e-commerce sites
  • 7 countries
  • 11 industries

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