In this collection of use cases, we looked at four instances of brands that have consolidated VoC feedback with UX intelligence as a means to monitor the digital behavior of their site visitors.
VoC is a common method for site visitors to express their concerns and frustrations directly to brands. But it often falls short of showing the full picture of the Customer Experience (CX), as sit visitors may not always be very specific about issues they encounter. They may also point to negative experiences only, which leaves out the areas that brands can double down on.
So how do you quantify negative feedback? How do you turn negative customer reviews into actionable insights? And how do you pinpoint which elements of your site or app are causing visitors to struggle?
Learn how to:
Using a unique set of data, coupled with VoC feedback, brands can arm themselves with thorough intelligence on customer experience. From granular metrics that measure the performance of each site element to session replay, which shows you exactly how each page was used, the use cases will show you how to leverage experience analytics with VoC to reap the most effective outcomes.
Contentsquare is a digital insights platform that helps businesses understand how and why users are interacting with their app, mobile and websites. We compute billions of touch and mouse movements, and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates.
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