We look at four instances of brands leveraging digital customer intelligence to boost their merchandising strategy.
Brands today are competing on experience, but without the proper tools to interpret digital customer behavior, digital teams are left optimizing in the dark. So how can brands precisely align their websites and team around customer needs? How can they empower everyone on the team to make winning UX decisions and measure their contribution to revenue?
Learn how to:
We’ve assembled four use cases that demonstrate how brands have added behavioral data to their workflow to drive more customer engagement and improve their conversion rate. By breaking down data silos and implementing a data-beats-opinion approach to UX optimization, these brands were able to make the most of the digital opportunity.
Contentsquare is a digital insights platform that helps businesses understand how and why users are interacting with their app, mobile and websites. We compute billions of touch and mouse movements, and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates.
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