Improving Content Strategy And Customer Engagement With Behavioral Insights
Content bears a major role in user experience, acting as an intermediary between consumers and a brand. But how do you know which content is effective, and where is it yields the greatest impact? How do you create standout content that tells the brand story and helps you meet business objectives? How do you build immersive experiences that are friction-free from start to finish?
Learn how to:
- Boost Web to Store journeys by detecting confusion
- Increase Conversions by Creating a Media-Rich Product Page
- Increasing Ancillary Sales With Targeted Content
- Increase Conversions with an Eye-Opening Image
From identifying the content that creates obstacles along the purchase journey to determining what content drives engagement, these use cases present the opportunities brands have to delight customers and exceed business goals.