We’ve compiled four examples of brands leveraging digital insights to inform their AB testing strategy with terrific results.
A/B Testing for Improved Conversions and Direct to Customer Sales
A/B tests can help resolve a variety of issues running rampant on your website and help you drive better results. But with only 1 in 7 tests generating any uplift, and every test costing your team significant time and effort, bringing focus to your strategy is key.
Learn how to:
From setting strategic priorities around unique customer KPIs to getting team buy-in for politically sensitive tests, these use cases demonstrate that with the right tools, brands can get uplift from every test.
Contentsquare is a digital insights platform that helps businesses understand how and why users are interacting with their app, mobile and websites. We compute billions of touch and mouse movements, and transform this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates.
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