The digital experience report: insurance

The digitisation of insurance offers both risk and opportunity to incumbent brands. While platforms, aggregators and InsureTechs threaten to steal market share, access to new customer data can enable a seamless, personalised user experience - for those willing to prioritise it.

We analyse millions of user sessions to reveal:

  • Key UX trends in digital
  • Analysis on key competitors including platforms and aggregators
  • Practical advice to accelerate speed to insight for digital teams