As a product specialist, we bet you’d love to spend less time managing bug fixes and backlogs and more time building better shopping experiences for your customers. With success typically measured on quantifiable KPIs such as conversion rates, sales goals, cross-sell, monthly sales, and bounce rate, it’s easy to see whether you’re nailing your targets—or falling short.
But while these metrics are good indicators of how your product experiences are performing in general, they provide little insight into exactly what’s delighting and enticing your customers and what isn’t. For example, you can see people are bouncing from your product detail page (PDP), but you can’t understand the specific cause of abandonment. You can see the flow from your product listing page (PLP) to PDP is low, but you don’t know why the customer is dissatisfied.
And, often, the data you’re left to analyze is too complex and siloed anyway, leaving you with a headache of disconnected data sources and guesswork.
But it doesn’t have to be this way, promise!
It’s time to unlock your true potential
“We work with some fantastic retail brands; from Bose, Tommy Hilfiger, Burberry, GoPro, Feel Unique, and Debenhams,” says Harry Thornberry, Business Development Manager at Contentsquare. “And what all these brands have in common is they realize that to provide a compelling customer experience that increases revenue and retention, they need more than what Google Analytics and session replay tools can offer them. And that’s why they come to Contentsquare.”
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