Practical examples of how Contentsquare is helping big-name retailers solve common marketing challenges.
As a digital marketer, your focus is on growing revenue through content-driven campaigns that attract and convert your customers. It’s likely your KPIs are based on conversion rates, average order values, and digital traffic. With quantifiable targets, it should be easy to measure whether you’re performing or not, right?
Well, yes and no. While common analytics and marketing tools might give you numbers against your targets, they offer limited visibility into how customers are engaging with your marketing campaigns. You can see people are bouncing from your campaign landing page, but you can’t understand the specific cause of abandonment. You know how many clicked through on your marketing email, but you don’t know what’s causing some disgruntled customers to turn away without converting.
So while you may be able to report your monthly progress against targets to the CMO, it’s likely your marketing strategy relies on a little guesswork and trial and error.
But what if you could understand exactly how your customers are engaging with your marketing campaigns? What if you could optimize to your best performing content and drive more conversions with less work? What if you could understand which elements of your marketing funnel are causing friction, and optimize them?
Well, you’re in luck.
Contentsquare helps marketers around the world make sense of billions of visitor behaviors. They use our platform to improve conversion rates, increase content consumption and engagement, and better personalize their customer journeys. And you can, too!
“We work with some fantastic retail brands; from Bose, Tommy Hilfiger, Burberry, GoPro, Feel Unique, and Debenhams,” says Harry Thornberry, Business Development Manager at Contentsquare. “And what all these brands have in common is they realize that to provide a compelling customer experience that increases revenue and retention, they need more than what Google Analytics and session replay tools can offer them. And that’s why they come to Contentsquare.”