Practical examples of how Contentsquare is helping big-name retailers solve common eCommerce challenges.
As an eCommerce professional, your focus is on increasing sales and growing revenue on your website. One of your biggest challenges is how to drive more business from the same amount of site traffic, right?
Well, with success typically measured on quantifiable KPIs such as conversation rate, average order value, and revenue, it’s easy to see whether you’re nailing your targets—or falling short.
But the problem with common digital analytics tools is they offer limited visibility into why your metrics are as they are. You can see people are bouncing, but you can’t understand the specific cause of abandonment. You can see time on the page is low, but you don’t know why the customer is dissatisfied.
And, often, the data you’re left to analyze is too complex and siloed anyway, leaving you with a headache of disconnected data sources and guesswork.
But it doesn’t have to be this way, promise!
“We work with some fantastic retail brands; from Bose, Tommy Hilfiger, Burberry, GoPro, Feel Unique, and Debenhams,” says Harry Thornberry, Business Development Manager at Contentsquare. “And what all these brands have in common is they realize that to provide a compelling customer experience that increases revenue and retention, they need more than what Google Analytics and session replay tools can offer them. And that’s why they come to Contentsquare.”