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SYDNEY

 

Enter the new era of digital experience sydney-squircle

 

 

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A journey into a new digital era sydney-squircle

 

The trends and technology you have to keep up with get exhausting, so let’s make life a little easier for you.  

Step into the future with us at CX Circle Sydney (Australia's biggest and best digital experience gathering) as we reveal what you actually need to focus on to succeed in this new era of digital experience. 

We're bringing together the industry's best from Telstra, Freedom, NRMA and more, for a content-packed event to showcase the most exciting advances in retention, personalisation, experimentation, accessibility and everyone's favourite, AI. And don't worry, we’re not your average conference. You can expect VR games, a digital magician, a futuristic after-party and a lot more surprises. 

 

 

 
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Your speakers sydney-squircle

 

Jeremy

Jeremy Nicholas

Digital Channels Executive

 

Property 1=Krista

Krista Wright

Director of Customer Engagement and Loyalty

 

Tina

Tina Morrell

General Manager, Customer Strategy & Experience Design

Paula

Paula Mitchell

Digital General Manager

Scott

Scott Shillinglaw

Senior Digital Product Manager

Tracy

Tracy Jones-Harris

Head of Digital

Property 1=Steph

Stephanie U'Brien

Digital Product Manager

Jason

Jason Markou

Digital Accessibility Lead

Maddy (1)

Maddy Baxter-Smith 

Ecommerce Manager

 

Jesse

Jesse Sutton

Senior Data Analyst, CRO

 

Kael

Kael Abbott

Digital Optimisation Lead

 

Property 1=Daniel (1)

Daniel Smith

Senior Digital Product Owner

Property 1=Harsha

Harsha Jadhav

Digital Optimisation Lead

Property 1=John (1)

John O'Melia

Chief Customer Officer

 

Property 1=Paula

Paula Harrison

Group Client Partner

 

Nima

Nima Yassini

Former Partner at Deloitte Digital

 

Simon

Simon McDonald

VP of Revenue, ANZ

Evan

Evan Rollins

Co-Founder

 

Property 1=Monisha

Monisha Voonna

Director of Solutions Consulting APJ

 

Property 1=Matt (2)

Matthew Robinson

VP of Marketing APJ

 

Property 1=Dave

Dave Anderson

Head of Product Marketing & Strategy

 

Tara (3)

Tara Keenan

Senior Customer Success Manager

 

Conrad (2)

Conrad Dujin

Senior Customer Success Manager

 

 

Agenda sydney-squircle

 

Start time: 8:30AM
Breakfast-Icon-1
Networking area

Registration & Breakfast

Start time: 9:30AM
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Mainstage

CX Circle kick-off with Contentsquare

Start time: 9:40AM
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Mainstage

Succeeding at digital experience is a team sport

Dave
Dave Anderson
VP of Product Marketing
Monisha
Monisha Voonna
Director of Solutions Consulting, APJ

How to get your entire team to care more about digital experience:


Flat budgets, hiring freezes, declining consumer spending and rising acquisition costs. You’re more than aware it’s tough right now.


But despite these challenges, we see too many brands still leaving money on the table by not prioritising investment in the digital experience. At a time where every brand needs to be proactive, many of them … well aren’t.
And that's often because teams have their own priorities and aren’t all aligned to a shared business common goal. But waiting for a “better time” to prioritise improving the digital experience comes at a price…

 

From more aligned training, overcoming your toughest 1-2-1 battles to improving ‘fan’ feedback and eliminating unnecessary errors, I’ll explore some proven ways you can get your wider teams to rally together to put digital experience front and centre to get perfect results.

Start time: 10:15AM
koala
Mainstage

Why keeping it simple is key

Scott
Scott Shillinglaw
Senior Digital Product Manager

In today’s chaotic digital world where there is an abundance of brands to choose from, simplicity is the key to winning over customers.

Scott will share Koala's simplification tactics they've used to optimise product pages and the checkout, after learning where and why customers were dropping off in the buying journey. You’ll learn how behavioural data helped them to deliver the right content at the right time, reduce churn and make the whole customer experience a lot easier.

Start time: 10:35AM
suncorp
Mainstage

Designing the Future of Websites

Property 1=Steph
Stephanie U'Brien
Digital Product Manager

Designing the Future of Websites 

Suncorp Insurance is embarking on a new framework for the Future of Websites - Awaken.

Steph will share the framework, focusing on how Suncorp is changing the way teams work to achieve better CX. Leveraging design sprints to maximise cross-functional collaboration, rapidly design, test and refine complete intent journeys, resulting in significantly increased creativity and reduced timeframes. 

Start time: 10:55AM
Break-Icon
Networking area

Time for a stretch and coffee break

Start time: 11:40AM
theiconic 2
Mainstage

Elevating The Iconic Customer Experience

Property 1=Krista
Krista Wright
Director of Customer Engagement and Loyalty
Property 1=Paula
Paula Harrison
Group Client Partner

Krista Wright will share her insights, experiences and expertise in the realm of customer experience (CX). The session will delve into what a great CX looks like, the customer-centric journey, and how the business has evolved CX in an ever-changing consumer landscape. Join us for a thought-provoking session on the ever-evolving world of CX and how The Iconic is shaping its future.

Start time: 12:00PM
university-of-sydney
Mainstage

Starting your Digital Accessibility journey

Jason (1)
Jason Markou
Digital Accessibility Lead

Getting your organisation to start taking accessibility seriously can be challenging, time-consuming, and often an impossible task. 

 

The University of Sydney has been on a journey to embed accessibility into their culture and everything they do for the past decade, and they've learnt some great lessons along the way. Hear from their Digital Accessibility Lead, Jason Markou, on their journey so far, why including users with disabilities in the product lifecycle is essential, and the strategies that have helped foster accessibility skills and awareness amongst teams.

Start time: 12:20PM
Logo-telstra
Mainstage

Embracing change in a digital world

Jeremy
Jeremy Nicholas
Digital Channels Executive
  • The opportunity I saw moving from CMO to digital channels executive
  • The importance of digital experience in building brand equity and business impact at Telstra
  • How to build a culture that thrives on data-led decision-making 
Start time: 12:40PM
Lunch-Icon
Networking area

Networking Lunch 

Start time: 2:00PM
Breakout-1-Icon
Breakout rooms

Breakout sessions (take your pick)

Contentsquare client session
Tara (3)
Tara Keenan
Senior Customer Success Manager
Conrad (2)
Conrad Dujin
Senior Customer Success Manager
Property 1=Kael
Kael Abbott
Digital Optimisation Lead
Property 1=Harsha
Harsha Jadhav
Digital Optimisation Lead
Property 1=Daniel (1)
Daniel Smith
Senior Digital Product Owner
Property 1=John (1)
John O'Melia
Chief Customer Officer

How to elevate Contentsquare for your team:

  • Customer showcase: Find out how Contentsquare customers are uniquely finding value from the platform and innovative future projects they’re excited to work on.
  • Customer success showcase: Tara and Conrad will share some of the most underutilised opportunities using Contentsquare to find value and drive revenue from the platform, alongside use cases from customers who have done exactly that.
Optimizely session
Simon (3)
Simon McDonald
VP of Revenue
Jesse
Jesse Sutton
Senior Data Analyst, CRO
Nima
Nima Yassini
Former Partner at Deloitte Digital

Experiment your way to a better future

 

This panel will cover how organisations are building cultures of experimentation to continue growing their business with the continued headwinds in 2023. We'll dive deeper into how experimentation is being used to change user behaviours online to drive efficiencies across the entire business.

Start time: 2:45PM
Afterparty-Icon
Networking area

Refuel break: Drinks and dessert

Start time: 3:15PM
Breakout-1-Icon
Breakout rooms

Breakout sessions (take your pick)

Women in Ecommerce Panel
Tara (3)
Tara Keenan
Senior Customer Success Manager
Paula (1)
Paula Mitchell
Digital General Manager
Tracy
Tracy Jones-Harris
Head of Digital 
Tina
Tina Morrell
GM, Customer Strategy & Experience Design

How to adapt and navigate career shifts in an ever-changing landscape

When it comes to any woman's career, only one thing is guaranteed: Change.

Whether you're starting a new role, transitioning to a new company, switching careers, starting a family or being impacted by layoffs, you are not alone. We'll ask our panellists to share their experiences of how they navigated career shifts to help empower you to make the change. 

 

 

Drumline Digital session
Evan
Evan Rollins
Co-Founder
Maddy
Maddy Baxter-Smith
Ecommerce Manager ANZ

Building better data-driven customer journeys:

This is the story of how New Balance crafts and improves customer journeys that make sense for customers and grow revenue. New Balance has been on an experimentation tear, fuelled recently by specialist journey analytics from Drumline Digital and Contentsquare. You’ll hear how building an experimentation practice allows for safeguards around new, radical ideas, new tools that provide never-before-seen insight into customer journeys, and how to create the same change in your business.

Start time: 4:00PM
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Sky Terrace

After-party on the Sky Terrace

Start time: 7:00PM

End of event

 

Rave Reviews sydney-squircle

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