Experimentation in Digital Workshop

24th April | 14:00-17:00
The Great Room Centennial Tower, Singapore

Join your peers in optimisation/UX/analytics and digital marketing from a range of industries for an informal afternoon curated by Contentsquare and 55 to tackle the art of experimentation through focused roundtable workshops.

In this workshop you’ll hear from a range of brands and share your thoughts in a roundtable discussion format, focused on providing you with practical solutions to your biggest digital experimentation challenges.

If you’re looking for fresh idea generation and inspiration (in a chatham house format) this interactive workshop is for you.


This Experimentation Workshop Will Cover Two Streams:
  • Digital experimentation deep dive: Discover the most successful methodologies and practical use cases from your peers.

  • Moving from testing into personalisation strategies: how to take your experiments to the next level

If you have any queries, please email

Drinks Reception
Contentsquare & 55 Presentation - Making Experimentation Sexy Again
Workshop discussions
Feedback Session
Networking, nibbles and drinks
Optional End 




The Great Room Centennial Tower

3 Temasek Avenue, L 17 & 18, Centennial Tower


Previous attendees include:
  • avis-logo
  • bmw
  • samsung
  • Clarks_logo_logotype-1
  • loreal
  • Club_Med_logo
  • toyota-2
  • hsbc

See you there


How much is attendance?

Attendance is free for brands only (sorry agencies/students/tech vendors/mum)


Who should attend?

This event is for Managers and above who work in digital / optimisation / ecommerce / analytics / UX / product / CRO for a brand in any industry.


Why should I attend?

You could be an Ecommerce Director wanting to understand which experiments to prioritise that will make the biggest wins or wanting to hear how other budget holders structure their teams to increase test velocity. Or you may be an Online Trading Manager wanting to hear practical tips on successful tests to improve the checkout experience or strategies on how to get more senior buy in for your testing roadmap. 

As long as you have responsibility for enhancing the online experience and creating more effective experiments, this workshop aims to solve your most pressing online challenges.


When will I know my place is confirmed?

If selected, you will receive a calendar placeholder within 2 working days. Due to huge demand for these events, unfortunately no more than 2 people per brand can attend.