The DX Galasquircle22
Creating Oscar-worthy digital experiences
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06.10.22 | Hybrid Event

The Cathay Cinema, Singapore | Virtual on Zoom
4:30pm- 9pm SGT (In-Person) | 5pm-7:45pm SGT (Virtual) 

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From experimentation & personalisation tactics to timeless UX optimisations and digital accessibility tips - content from CX Circle: The DX Gala will inspire you to deliver fabulous, award-winning experiences that your customers will love.

 

Agendasquircle22

16:30 SGT
In-Person
Red carpet registrations & champagne reception
17:00 SGT
Hybrid
Welcome to The DX Gala
17:15 SGT
Hybrid
Creating Oscar-worthy Digital Experiences
adobe-john-omelia
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John O'melia Chief Customer Officer Contentsquare-logo.svg (1)
Experiences matter, offline and online. In today’s landscape where the cost of customer acquisition is drastically rising, and businesses fight for brand loyalty, it is crucial to deliver a stellar experience if you want your customers to keep coming back for more.In this talk, John will share:
  • Why brands need to prioritise their customer’s digital experience
  • How digital experience analytics will help you gain competitive advantage and differentiate your brand
  • How teams can truly work together to drive conversion and revenue
  • How to future-proof your business despite the looming recession
  • What are some common blunders that might be costing your business revenue and how to fix them
17:35 SGT
Hybrid
Decathlon: The Force Awakens
Roanna Zheng Gael Robin
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Roanna Zheng Product Owner 640px-Decathlon_Logo
Gael Robin eCommerce Product Lead 640px-Decathlon_Logo

Decathlon, the world’s largest sporting retailer, is renowned for its outstanding customer experience (CX). Want to know their secret?

 

Roanna Zheng, Product Owner and Gael Robin, eCommerce Product Lead, will share their journey so far with improving the digital CX, what changed in their strategy in order to reinforce a product mindset, and how they improve customer journeys and provide relevant content to their customers, backed up with real use cases.

17:55 SGT
Hybrid
Digital Accessibility Workshop
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Mathilde Soler Lead Customer Success Manager APAC RGB_Contentsquare  Vivid Blue-3
Kwek Bin Chong Technology Analyst SGE-Logo

Digital Accessibility Workshop: How to build a digitally inclusive brand

  • How to craft outstanding digital experiences that are accessible to all
  • How to get buy-in from senior leaders & make this a priority
  • Where to start in your digital accessibility journey
18:15 SGT
Hybrid
🥂 Champagne intermission 🎬
18:45 SGT
Hybrid
Panel Discussion – CX: Back to the Future
christine-ng-loreal Bharath Foodpanda-modified Chairmaine Wong
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Christine Ng Regional Chief Digital Officer Logo-oreal-2
Bharath Krishnamachari Head of Product Analytics & Experimentation foodpanda-logo-1
Chairmaine Wong Senior Marketing Director pizza_hutlogo

Companies of all stripes have invested heavily towards having a deeper understanding of their customers, gaining the advantage of delivering superior customer experiences (CX).

 

We can’t be certain what the future holds in any industry, but we can definitely see several trends making their impact on the CX environment right now. Learn from our panellists as they look into the future and discuss the top digital CX trends to watch for in 2023 and beyond.

19:25 SGT
Hybrid
FairPrice: Crazy Rich Data
Vasu
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Vasu Venkataraman Head of Platform Growth fairprice-1

FairPrice Group operates the largest supermarket chain in Singapore. The company undertook an ambitious digital transformation plan that focused on offering an omni-channel customer experience. In this session, Vasu will share:

  • What are their key learnings so far
  • How they transform the multi-user customer journey experiences into an omni-channel strategy
  • Future for FairPrice: Their vision for having a singular view of their digital experience and how they act on the insights
19:45 SGT
Virtual
Virtual event end
19:45 SGT
In-Person
In person dinner + afterparty
21:00 SGT
In-Person
Optional End (or continue with more champagne)

Sponsorssquircle22

 

Platinum

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Gold

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Silver
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