The DX Galasquircle22
Creating Oscar-worthy digital experiences

06.10.22 | Hybrid Event

The Cathay Cinema, Singapore | Virtual on Zoom
4:30pm- 9pm SGT (In-Person) | 5pm-7:30pm SGT (Virtual) 

Request your seat




The line up so far:

LOréal_logo fairprice-2
decathlon-1 pizza hut-1


Come walk down the red carpet and enter the world of digital customer experience at this year’s DX Gala, where glitz and glamour await.


From experimentation & personalisation tactics to timeless UX optimisations and digital accessibility tips - this evening Gala will inspire you to deliver fabulous, award-winning experiences that your customers will love.

What's on at the Gala

16:30 SGT
Red carpet registrations & champagne reception
17:00 SGT
Welcome to The DX Gala
17:15 SGT
The Fast and Furious: Driving Business Agility in Today’s Environment
See more
John O'melia Chief Customer Officer Contentsquare-logo.svg (1)

As the economy tightens and people look carefully at their purchasing behaviour, the experience that you give them is an important part of keeping your customer’s hearts and minds. Companies that deliver stellar customer experiences - that put the customer first, avoid frustration, build trust, and thrill them every time - faithfully bring their users back time and time again.

In this talk, John will share how brands can turn this uncertainty into opportunity by focusing on:

  • Designing persuasive customer journeys that maximise ROI at every stage
  • Empowering your team to take intelligent action on what matters most in difficult times
  • Building trust with your customers through privacy, security and accessibility
17:35 SGT
Decathlon: The Force Awakens
Roanna Zheng Gael Robin
See more
Roanna Zheng Product Owner 640px-Decathlon_Logo
Gael Robin eCommerce Product Lead 640px-Decathlon_Logo

Decathlon, the world’s largest sporting retailer, is renowned for its outstanding customer experience (CX). Want to know their secret?


Roanna Zheng, Product Owner and Gael Robin, eCommerce Product Lead, will share their journey so far with improving the digital CX, what changed in their strategy in order to reinforce a product mindset, and how they improve customer journeys and provide relevant content to their customers, backed up with real use cases.

17:55 SGT
Digital Accessibility Workshop
See more

Digital Accessibility Workshop: How to build a digitally inclusive brand

  • How to craft outstanding digital experiences that are accessible to all
  • How to get buy-in from senior leaders & make this a priority
  • Where to start in your digital accessibility journey
18:15 SGT
🥂 Champagne intermission 🎬
18:45 SGT
Panel Discussion – CX: Back to the Future
Chairmaine Wong christine-ng-loreal
See more
Chairmaine Wong Senior Marketing Director pizza_hutlogo
Christine Ng Regional Chief Digital Officer Logo-oreal-2

Companies of all stripes have invested heavily towards having a deeper understanding of their customers, gaining the advantage of delivering superior customer experiences (CX).


We can’t be certain what the future holds in any industry, but we can definitely see several trends making their impact on the CX environment right now. Learn from our panellists as they look into the future and discuss the top digital CX trends to watch for in 2023 and beyond.

19:15 SGT
FairPrice: Crazy Rich Data
See more
Vasu Venkataraman Head of Platform Growth fairprice-1

FairPrice Group operates the largest supermarket chain in Singapore. The company undertook an ambitious digital transformation plan that focused on offering an omni-channel customer experience. In this session, Vasu will share:

  • What are their key learnings so far
  • How they transform the multi-user customer journey experiences into an omni-channel strategy
  • Future for FairPrice: Their vision for having a singular view of their digital experience and how they act on the insights
19:35 SGT
Virtual event end
19:35 SGT
In person dinner + afterparty
21:00 SGT
Optional End (or continue with more champagne)

The DX Gala Location






We’ve gone hybrid! 


For our in-person guests, walk the red carpet at The Cathay Cinema for an evening of rubbing shoulders with fellow industry A-listers, a dinner fit for the stars and bottomless champagne at the Gala Afterparty (plus a few surprises!).


Or tune in virtually via Zoom webinar from the comfort of your own home. 




UT Logo 2020 jellyfish-white


AB TASTY Qualtrics logo



Who can attend?   

Attendance is free for all digital teams from online brands (sorry agencies and vendors).

Can I bring a colleague?   

Yes, absolutely! The more the merrier, please email if you'd like to bring more people from your team or your network or they can register on this page. 

I registered for the virtual event, but I'd like to attend in person. How can I change my ticket?   

To upgrade to an in-person ticket, please reach out to and he'll make sure you're on the in-person guest list.