Retail sites with high customer engagement drive higher conversion rates, but 2022 saw engagement and conversion drop. Measure what matters most to your customers to optimize engagement, boost efficiency, fuel customer satisfaction and drive ROI and growth.
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Conversion in Retail was down -3.5% in 2022—and it’s no coincidence that we also saw metrics measuring page consumption dwindle in 2022.
Over a third of sessions are marred by user frustration (40% in Health & Beauty). Of all frustration factors, slow page loads are the most common—and damaging to session success.
Activity measures how much visitors are interacting with content—and sites that encourage higher activity see lower bounce rates and higher conversion rates.
Retail traffic is now largely mobile, but mobile still only captures just over half of total revenue. This shows that desktop still matters—but might also show that mobile experiences can be improved.
The 2023 Retail Digital Experience Benchmark explores the entire customer experience to help you pin-point opportunities to improve your journeys, delight more customers and see real growth.
It’s what’s inside the customer journey that really counts. Our report includes everything digital teams need to know about and invest in—not just traffic, bounces and outcomes.
From executives and decision makers to team leads and CX pros, our report helps pinpoint areas of opportunity throughout the digital journey to boost efficiency, delight customers and unleash growth.
Get insights into improving your CX from top brands and retail industry leaders.