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Learn how Pizza Hut are using digital experimentation to adapt to changing customer needs and increase their online conversions.

We want to make sure you're not leaving your digital visitors hungry.  Contentsquare provides instant insights (without a tagging plan) to optimise your web/app UX, improve digital journeys and prioritise online content.

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3 key takeaways you'll get if you continue to scroll down:

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How to increase average order value (AOV)

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How to build an effective experimentation methodology

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3 tests Pizza Hut ran to increase online conversions

 

How Pizza Hut improved their digital experience 🍕



Increasing average order value

  • Optimising your website to encourage customer spending
  • Capitalising on deals to boost AOV
  • Striking a balance between AOV & Conversion

 

 

 

 

 

     

Building an effective experimentation methodology

  • Embrace all ideas, including both qualitative vs quantitative
  • Spend less time building fancy products so that you can test more
  • Measure, learn and iterate

 

 

 

 

3 tests Pizza Hut ran to increase online conversions

  • Deal card CTA test (0:01)
  • Abandon data basked capture exercise (1:53)
  • Upsell in basket test (6:42)

 

 

 

 

 

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