Playbook

How to prepare for peak

A guide to seasonal site optimization with UX examples from 9 big brand retailers.

Every visit offers either an opportunity to convert and retain a visitor—or a missed opportunity and a waste of precious spend. And that opportunity (whether taken or lost) is never bigger than during peak season, when traffic gets a major boost and customers are more conversion-prone. 

In this guide, you’ll learn 20+ tactics for preparing your site for deal-hungry seasonal crowds, backed up by real-world examples from big brands such as Harrods, AVON and Monica Vinader. 

 

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Inside the guide

Learn from the best

Discover 9 examples from big brand retailers optimizing their sites to gain big rewards.

Quick-win optimizations

Learn how small changes can have a massive impact on your CX, driving bigger and better results. 

Get ahead of your competitors

20+ actionable tips for preparing your site for peak sales season.

See how Contentsquare can help your team build better digital experiences.

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