Digital Experimentation: from beginner to winner

16 APRIL  |  09:30 - 10:30 CET  |  ONLINE EVENT

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60 minutes, 3 Presentations

If you’re not experimenting, you’re falling behind. Join this quick-fire virtual event to help you boss your digital testing strategy, and experiment your way to the top.

Scroll down for the good stuff👇 


The good stuff

Everyone’s busy, we get that. This Virtual Power Hour is designed to give you insights into experimentation without taking up too much of your time. 

Ericsson and Clas Ohlson will be sharing advice on how to make the most of the digital power couple (experimentation and personalisation) and the mistakes that could kill your a/b testing, to why collaboration is essential for experimentation success.

You can't have a power hour without a (power) breakfast. That's why we'll send you a digital voucher so you can order in from your favourite local to enjoy during the event.



Anna Oshkalo

Global Performance Marketing Lead


Linda Aronsson-Steneros

Web Technology Director


Magnus Parnebring

CRO Manager

Clas Ohlson

Julie Nielsen

Senior Web-/User Experience Analyst


Wilfrid Kroath

Nordic Success Executive



  • 09:30

    Welcome from Wilfrid Kroath, Contentsquare

  • 09:40

    Re-defining Ericsson's web journeys through data & experimentation

    Anna Oshkalo, Global Performance, Marketing Lead, and Linda Aronsson-Steneros, Web Technology Director, Ericsson

    See More
  • 09:55

    From A to Personalisation

    Magnus Parnebring, Group CRO Manager, Clas Ohlson

    See More
  • 10:10

    Find Your Thing! Elkjop's journey to a next-level Customer Experience

    Julie Nielsen, Senior Web-/User Experience Analyst, Elkjop

    See More
  • 10:30

    Event close


We're on Hopin!

We are all about the online events now. Join us from the comfort of your home via our virtual event platform, Hopin. You can watch our speakers at the main stage and get chatting with other digital teams in our dedicated workshop area.

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How much is attendance?

Attendance is free for ecommerce brands only (sorry agencies/students/tech vendors/mum).

Why should I attend?

You’ll be joined by Managers,  Heads of, Directors of Ecommerce, Digital, Analytics, UX, Product, and Optimisation across a variety of industries. The event is designed so you’ll come away with immediate actions to apply to your business.

When will I know my place is confirmed?

If selected, you will receive a calendar placeholder and instructions to register for our event platform within 2 working days.

What do you mean by a virtual event?

We are bringing the fun of our F2F events to the comfort of your own home. To do this, we have our virtual events platform, Hopin. Once you have registered you will receive instructions to sign up to the platform and make your profile so you can access the event on the day!


For any questions, please contact: 




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to build better digital experiences.

Watch the 60 second demo video.