Humanize the
Digital Experience
squircle22

 

Maximize ROI at every step of the journey

 

Contentsquare's Annual Virtual Event 


Thursday, October 20th | 1PM-4PM ET |  10AM-1PM PT

 

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Save your spot now!

 

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Why Attendsquircle22

1500+
Attendees

 

Designed for digital professionals in Marketing, eCommerce, Product, Analytics and Operations.

20+
Speakers

 

Hear from innovators across industries including Retail, Financial Services, B2B, Travel & Hospitality and others.

10+
Sessions

 

Learn why and how brands must humanize their DX through engaging workshops, panels, live Q&A and more.

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NA - CX Circle - HEROART-4 (1)

The digital world is built by humans, but it doesn’t always feel that waysquircle22

 

Join Contentsquare alongside top brands leading the charge in digital innovation. We’ll cover a variety of topics supporting the three main pillars to humanizing DX:

 

Understand your customers' behaviors.

Take Action on those insights and prioritize investments.

Build Trust with consumers and increase brand loyalty.

 

Hear from the experts, learn new skills, meet other digital professionals and get inspired as we strive towards a more human digital world, together.

Meet your speakerssquircle22

Speaker - Pete Huh-1

Pete Huh

CIO/CTO


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Speaker - Ekta Chopra-1

Ekta Chopra

Chief Digital Officer

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Speaker - Rachel Frederick (1)

Rachel Frederick

GM, eCommerce
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Speaker - Jordan Lord-1

Jordan Lord

Director of Global

Online Customer

Satisfaction

 

Dell

 

Speaker - Tarun Dadoo-1

Tarun Dadoo

Director Digital

Experience

 

Discover 

Speaker - Ryan Giesen-1

Ryan Giesen

Director of Customer

Insights

 

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Speaker - Catherine Anderson-1

Catherine Anderson

Sr. Director,

 eCommerce

 

 

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Speaker - Molly Hartney-1

Molly Hartney

CMO

 

 

 

Rack Room Shoes

Speaker - Luigi Deguzman-1

Luigi Deguzman

VP of Analytics

& Strategy

 

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Speaker - Eric Johnson-1

Eric Johnson

CTO

 

 

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Speaker - Stephanie Faskow-2

Stephanie Faskow

Director of eCommerce Analytics

 

Royal Caribbean

Speaker - Dimple Rao-1

Dimple Rao 

VP, Head of Digital Product Management and Product Design

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Speaker - Carolyn Ciciarelli

Carolyn Ciciarelli 

Sr. Product Manager

 

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What's on the Agendasquircle22

1:00PM -

1:10PM ET

Niki-Hall-CS 
Niki Hall
Chief Marketing Officer
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Opening Remarks

1:10PM -

1:25PM ET

 Speaker - James McCormick-1
James McCormick
VP Product Marketing
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The Human Experience Imperative

Learn how and why leading organizations win with experience.

Organizations are failing their customers when it comes to online experiences. They focus on campaign optimization at the expense of understanding the human behind the experience. The current economic environment demands that organizations must quickly change the way they approach data and experiences. 

 

James McCormick will look at how and why organizations must focus on the human when delivering experience. He will discuss:

  • How and why leading organizations win with experience
  • What do human experiences look like
  • The three human experience imperatives: understanding, action and trust

1:25PM -

1:55PM ET

 Speaker - Pete Huh-1
Pete Huh 
CIO/CTO
Capital Brands
 Speaker - Dimple Rao-1
Dimple Rao
VP, Head of Digital Product
Management and Product Design
Chico's
 Speaker - Molly Hartney-1
Molly Hartney
Chief Marketing Officer
Rack Room Shoes

 

How DXA Delivers Business Impact Across Teams

Leverage the power of digital experience analytics to drive innovation, investment, customer engagement & more.

Agility and resilience are critical elements that enable businesses to thrive in a period of ongoing uncertainty. Learn how these 3 business leaders leverage the power of digital experience analytics to drive innovation, investment, customer engagement, prioritization and business impact across a range of business teams and functions.

2:05PM -

2:30PM ET

Breakout Sessions

Track: Understanding
Speaker - Jessica Dewing
Jessica Dewing
Sr. Manager of Ecommerce Digital Optimization 
Carnival Cruise Line
 
Speaker - Jeff Cheal
Jeff Cheal
VP, Evangelism
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Build a Stronger Optimization Program by Becoming a Data Detective

 

Carnival is the “The World's Most Popular Cruise Line®” and has millions of guests booking vacations on their site. Learn from Carnival’s Sr. Manager of Ecommerce Digital Optimization on best practices and the tools needed to uncover actionable insights.

Track: Action
Speaker - Sam Counterman-1
Sam Counterman
Sr. Director of Performance & Growth Marketing
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Need for Speed: Core Web Vitals Workshop

 

Did you know - When page load time goes from 1 to 5 seconds, the probability of visitors bouncing increases by 90%? Shocking right!

 

Join Sam Counterman, our resident Performance & Growth guru, on an exploration of a live webpage to check their core web vitals and learn how to improve the site for optimal performance. After all, time is money.

Track: Trust
Speaker - Ekta Chopra-1
Ekta Chopra
Chief Digital Officer
e.l.f. Cosmetics
Speaker - Stephanie Faskow-1
Stephanie Faskow
Director of eCommerce
Royal Caribbean

How to Build a CX that Aligns to Your Brand Promise

 

Brands are always striving to meet and exceed the expectations of their audiences. However, as brands expand their innovations some may lose sight of their brand promise and integrity.

 

Join Ekta Chopra, CDO at e.l.f Beauty, and Stephanie Faskow, Director of eCommerce at Royal Caribbean to learn how and why your brand promise should always remain a pillar in your CX strategy.

2:30PM -

2:55PM ET

Breakout Sessions

Track: Understanding
Speaker - Ryan Giesen-1
Ryan Giesen
Director of Customer Insights
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Speaker - Rachel Frederick-1
Rachel Frederick
GM eCommerce
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Speaker - Shoma Chakravarty (1)
Shoma Chakravarty
VP Platforms, Cloud Engineering & Enterprise
Verizon

 

Widen the Funnel with a CX-focused CRO Strategy

 

Your conversion rate optimization (CRO) strategy should be centered around customers’ wants and needs. To convert visitors and reduce your bounce and abandonment rates you need a UX that simplifies and delights your visitors throughout the customer journey. Learn what processes and tools our panel speakers use to create a UX that improves their CRO strategy.

Walk away with UX tips to maximize your CRO strategy, reduce your acquisition costs and improve your ROAS.

Track: Action

To Be Announced

 

Stayed tuned for more updates on this session! 

 

 

Track: Trust
Speaker - Jordan Lord
Jordan Lord
Director of Global Online Customer Satisfaction
Dell

 

Speaker - Tarun Dadoo
Tarun Dadoo
Director Digital Experience
Discover

 

Empathy, Authenticity & Engagement: Why Brands Need All 3 to Succeed

 

In today’s society, consumers are looking for brands they can trust. Brands that offer a sense of security, comfort, and understanding. And now more than ever, the way a brand approaches a consumer, whether it’s the channel, message, or timing, matters tremendously.

 

Join the experts from Dell and Discover Bank to learn what building authentic experiences means, why it is a key part of their CX strategy, and how it’s helping drive engagement and brand affinity.

2:55PM -

3:20PM ET

Breakout Sessions

Track: Understanding
Speaker - Carolyn Ciciarelli
Carolyn Ciciarelli
Sr. Product Manager
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Speaker - Mary Kate Cash
Mary Kate Cash
Head of Growth Marketing
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How Embark Veterinary Optimizes Product Pages to Drive Growth

 

Product pages can make or break a purchase for customers. There's a lot that can impact the buying experience: product copy, CTA wording and placement, reviews, imagery, and more. With experimentation, you can better understand what details your customers need to make informed purchases. In this session, we'll highlight how the team at Embark Veterinary uses experimentation to optimize their product pages for growth.

Track: Action
Speaker - Luigi Deguzman-1
Luigi Deguzman
VP of Analytics & Strategy
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Speaker - Eric Johnson
Eric Johnson
Chief Director Officer
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Speaker - Catherine Anderson
Catherine Anderson
Sr. Director of eCommerce
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From ‘I think…’ to ‘I know’: How to Build Your Ideal Data Cycle

 

Putting data into action requires in-depth, continuous insights of the evolving needs and expectations of your visitors. Learn how to build a robust data cycle using digital experience analytics to satisfy customers, predict their future needs and drive growth.

Track: Trust
Speaker - Matt Christie
Matt Christie
UX Design Strategist
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Accessibility Workshop: Building a Digitally Inclusive Experience

 

Website accessibility should be a priority for every digital team’s 2023 agenda. Ensuring your website is accessible for everyone may seem overwhelming, but it doesn’t have to be.


This engaging session will review principles of accessibility, deep dive into real-life examples from name brands and walk through a website audit.

3:25PM -

3:55PM ET

Question (1)

Keynote speaker to be announced

Closing Keynote: Make the Digital World More Human

DX Pro, meet iPad Prosquircle22

 

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Registrants must attend the virtual CX Circle event on October 20, 2022 in order to qualify.

 

Giveaway ends October 20, 2022. Upon registration and attendance to the Event, one (1) ballot will be provided to each registrant. Official rules and regulations can be seen here.

 

Image trademark owned by Apple.

 

Save your spot for CX Circlesquircle22

In Partnership Withsquircle22

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FAQs

How much does it cost to attend?  

Tickets to CX Circle 2022 are complimentary. Tell your friends and come join the CX conversation. The more the merrier! 

Where is the event taking place?  

CX Circle 2022 is a virtual event! Feel free to join us virtually from the office, couch, a conference room with your peers, or even a local cafe-wherever you are more comfortable!

How will I know that I have successfully registered?  

Upon registering, you will receive an email confirmation and a calendar invite to hold the date. 

I unfortunately can't join on October 20th. Will the event be recorded?  

Yes! Register now, so you get access to the on-demand sessions after the event! 

I have a question, is there someone I can chat with?  

Of course! We're happy to help - Shoot us an email at hello@contentsquare.com