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Make CX Your Competitive Advantage

Thursday, October 28, 2021
1PM to 4:30PM ET | 10AM to 1:30PM PT

Attend this premier, half-day, virtual event for insights on how to build an inclusive website, tips on testing for a better win rate, new customer-centric ways to demonstrate value for in-store and digital experiences, best practices in designing a thoughtful and intentional CX and more.

HEAR FROM

ZoomLogo 6f9b2bf3-9e00-48be-b08c-f727a32a9af1_thumb    1000px-Dell_Logo.svgNespresso    & more

 

Save Your Spot Now!

What to Expect This Year

1,000+ Registrants

 

Designed specifically for digital professionals in Marketing, Analytics, UI/UX, Product and Digital

 

46% Senior Management

 

2020 attendees included Dell EMC, Best Buy, Hallmark, Hulu, AT&T and Delta Airlines

 

We love a friendly competition Image 15

Refer a peer and get entered to win a Peloton! 

Register here


Giveaway ends October 28, 2021. Valid entries must contain a referral email address when registering.
Referral and referee must be in attendance of the virtual event on October 28, 2021 in order to qualify.

2021 Speaker Lineup

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Nicole-Clayton -HEADSHOT-1 Nicole-Clayton -HEADSHOT-1

Nicole Clayton

Global Chief Digital Officer
Nespresso

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Janine_Md-Headshot (1) Janine_Md-Headshot (1)

Janine Pelosi

Chief Marketing Officer
Zoom

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Leigh Allen-Arredondo

Head of UX, Digital Products
Brooks Running

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Kathy Ando - Headshot Kathy Ando - Headshot

Kathy Ando

Vice President of DTC & Marketing
Tile

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NinaBayatti- HEADSHOT-1 NinaBayatti- HEADSHOT-1

Nina Bayatti

Director, Conversion Rate Optimization
ClassPass

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Ezra Chasser - Headshot Ezra Chasser - Headshot

Ezra Chasser

Sr. Director of Digital
SHEFIT

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José Francisco Martínez de la Vega José Francisco Martínez de la Vega

José Francisco Martínez de la Vega

Senior Director, Omnichannel
Walmart

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Paloma Garcia-Headshot Paloma Garcia-Headshot

Paloma Garcia

VP eCommerce & Category Management
Walmart

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Shawn Huber  - Headshot Shawn Huber  - Headshot

Shawn Huber

Sr. SEO Manager
T-Mobile

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Jordan Lord

Director, Global Customer Sentiment
Dell

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Sean Knotts

Sr. Ecommerce Manager
Sonos

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Lindsey Overby-Headshot Lindsey Overby-Headshot

Lindsey Overby

Sr. Manager, Business Analytics and Strategy
Fossil Group

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MICKRIGBY-HEADSHOT NEW MICKRIGBY-HEADSHOT NEW

Mick Rigby

CEO & Founder
Yodel Mobile

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Dona Sarkar   - Headshot (1) Dona Sarkar   - Headshot (1)

Dona Sarkar

Director Of Technology - Accessibility
Microsoft

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Lucie Buisson

Chief Product Officer
Contentsquare

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Niki Hall- Headshot-1 Niki Hall- Headshot-1

Niki Hall

Chief Marketing Officer
Contentsquare

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james mccormick -Headshot-1 james mccormick -Headshot-1

James McCormick

VP, Product Marketing & Strategy
Contentsquare

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Brian Strauss- HeadShot-1 Brian Strauss- HeadShot-1

Brian Strauss

Global VP, Solution Consulting
Contentsquare

How do you measure up? Learn from the CX-perts

Register now

Agenda

1:00PM ET | 10:00AM PT

10 min
Welcome to CX Circle!
Niki Hall- Headshot-1
Niki Hall Chief Marketing Officer cs400-left-aligned

Our CMO, Niki Hall, will set the stage for an exciting day of inspiration and education.

1:10PM ET | 10:10AM PT

15 min
The Power of Differentiating with Digital
Brian Strauss- HeadShot-1
Brian Strauss Global VP, Solution Consulting cs400-left-aligned

Learn how to improve your digital strategy and elevate customer experience to be just as impactful and influential to the customer journey as traditional in-store and offline experiences.

1:25PM ET | 10:25AM PT

15 min
How to Compete on Experience
lucie_buisson-Headshot-1
Lucie Buisson Chief Product Officer cs400-left-aligned

Contentsquare's Chief Product Officer shares a four-pronged approach brands should take to positively impact their customers' digital experience and quickly see the ROI of CX. 

1:40PM ET | 10:40AM PT

30 min
Opening Keynote: Nespresso & The Future of Digital CX
Nicole-Clayton -HEADSHOT-1
Nicole Clayton Global Chief Digital Officer Nespresso

Hear how Nespresso thinks about the future of digital, the role that CX plays in shaping everything they do and how the company is leading by example with a customer-centric mindset. 

2:15PM ET | 11:15AM PT

30 minutes
Breakout Session A
Title_Hexagone
Maximize Your App's Performance
Mick Rigby CEO & Founder yodel_mobile_logo
Danielle Levitas VP of Marketing cs400-left-aligned

Contentsquare and CEO of award-winning app agency, Yodel, will discuss key insights to maximize your app's impact and ROI. Learn how apps complement and enhance the buyer's journey and hear best practices for driving acquisition, conversion and retention.

Omnichannel's Omnipresence
Lindsey Overby Sr. Manager Business Analytics and Strategy fossil-logo
José Francisco Martínez de la Vega Senior Director, Omnichannel walmart-1
Michal Barash Head of Global Brand Experience cs400-left-aligned

We'll discuss the rise of omnichannel and why you should embrace it. We'll cover the role of customers' motives, needs and behaviors in your CX strategies; defining a purpose for your properties and how to bridge the gap between in-store and digital CX.

How to Be Bolder with Your CX Optimization
Eva Tang Director of Product Marketing 1588888505852
Alex Mason Sr. Experimentation Strategist Widerfunnel_Logo_RGB-1
Collin Tate Crowell Senior Director, Marketing and Partnerships Logo - Kameleoon 2

COVID upended Precision Nutrition's biannual sales cycles. To survive and thrive, the online nutrition service company had to build a new business model. Learn how they combined quantitative and qualitative CX data and digital experimentation to overcome and then grow during the pandemic.

2:45PM ET | 11:45AM PT

30 minutes
Breakout Session B
Title_Hexagone
Digital Accessibility: The Why, What and How
Dona Sarkar Director Of Technology - Accessibility Microsoft-Logo-PNG-Transparent

With one billion people living with some type of disability, making your website accessible for everyone needs to be a priority for your digital team and your business. But, many of us aren't sure how to get there. Join Microsoft's Accessibility expert, Dona Sarkar, as she shares the fundamentals of digital accessibility and steps you can take to make your digital experience accessible for all.

A Business Case for Empathy-Driven Design
Nina Bayatti Director of Conversion Rate Optimization p1dumcgc0c16fttcd1lmj1ibe1n4p6
Sean Knotts Sr. Ecommerce Manager Sonos-Logo.wine
Leigh Allen-Arredondo Head of UX, Digital Products 1519856480226

Digital teams spend much of their marketing budget to reach the right people, but are you giving them the right experience, at the right time? Learn how to leverage data, digital behavior and customer journey analysis to eliminate guesswork and internal debates to create a customer-first design.

How to Run Better Experiments and Win
Ezra Chasser Sr. Director of Digital logo-color-205-v2_410x
Ashley Thorpe Customer Success AB Tasty-2

Testing doesn't have to be such tricky business. During this session, we will cover everything you need to know to improve your testing win rate. Learn how to run better tests, inform said tests with the right data points, iterate and begin the process again to maximize your digital customer experience.

3:15PM ET | 12:15PM PT

30 minutes
Breakout Session C
Combat the Digital Vending Machine Complex
Kathy Ando VP of DTC and Marketing tile square
Jordan Lord Director, Global Customer Sentiment Dell_Logo.svg-1
Brian Strauss Global VP, Solution Consulting cs400-left-aligned

We have to anticipate why visitors come to a digital property, who they are, what they are searching for, how they want to be engaged (if at all) and any questions they might have along the way. Learn how to optimize experiences for your customers and make digital a two-way street.

From Acquisition to Engagement: Create a Comprehensive CX
Paloma Garcia VP eCommerce & Category Management walmart-2
Shawn Huber Sr. SEO Manager - T-Mobile

Customer experience begins long  your website. Creating a comprehensive digital experience is essential to attracting, acquiring and engaging customers.  Join our exclusive client session to learn how to ensure your CX strategies are providing a complete end-to-end experience for your customers from their first brand interaction to their first and future purchases.

3:45PM ET | 12:45PM PT

5 min
Break

3:50PM ET | 12:50PM PT

15 min
What's Next for CX
james mccormick -Headshot-1
James McCormick VP of Product Marketing and Strategy cs400-left-aligned

Learn about the top CX developments of 2021 and what key developments and opportunities are coming in the year ahead. You’ll leave this session with a game plan for how to start off 2022 one-step ahead of the competition.

4:05PM ET | 1:05PM PT

25 min
Closing Keynote: How DX Delivers on Customer Happiness
Janine_Md-Headshot (1) Niki Hall- Headshot-1
Janine Pelosi Chief Marketing Officer ZoomLogo
Niki Hall Chief Marketing Officer cs400-left-aligned

Join Janine Pelosi and Niki Hall as they discuss the importance of digital experiences in delighting customers, especially in an age where your core customer is the enterprise and many users are consumers.

4:30PM ET | 1:30PM PT

Event Concludes

Why Should I Attend?

whyattend-red

Learn CX tips, best practices, strategies and more from top experts in the industry.
whyattend-blue Digital is more competitive than ever. Find out new ways to win and delight customers in 2022 and beyond.
whyattend-yellow Have some fun! We don't take ourselves too seriously, just our content. We promise great info and good laughs.

NACXattend

 

Try your luck Image 15

Register for your chance to win a Peloton! 

Registrants must attend the virtual CX Circle event on October 28, 2021 in order to qualify.

Register for CX Circle


Giveaway ends October 28, 2021.

Upon registration and attendance to the Event, one (1) ballot will be provided to each registrant. 

Official rules and regulations can be seen here.

FAQs

How much does it cost to attend?  

Tickets are complimentary. Come join the CX conversation!

Is this a virtual event?   

Yes. The event will be hosted virtually on the Hopin platform. 

How will I know my place is confirmed?   

Upon registering, you will receive an email confirming your registration with pertinent information about the event.  

Will the event be recorded?   

Yes. We will email you with a link to access the recordings post-event.

Do I need to stay logged in all day?   

Nope, feel free to pop in and out for the sessions you're most interested in.

Who can I contact with questions?   

Reach out to us at hello@contentsquare.com.

Can I attend on a mobile device?   

Yes - Participants can access the event using their mobile browsers. Android users should utilize Google Chrome and iOS/iPadOS users should use Safari

Can I invite colleagues or others interested in CX Circle?  

Yes. We encourage our community to share the registration link to those that care about CX.

2021 CX Circle brought to you by:

Contentsquare empowers brands to build better digital experiences.

Watch the 60 second demo video below