Webinar Series
Make the Conversion: 
Identify and eliminate pain points throughout the customer journey

As the customer moves deeper down the funnel it's your responsibility to deliver an experience that's both personalized and optimized to their needs and preferences. This can be difficult when customer segments are so divided. Gen Z and Gen X consumers both find slow-loading websites the most frustrating, but Millennials are more likely to bounce from too many pop-ups.* Where boomers, Gen X, and Millennials are more likely to convert through freebies, Gen Z favors review quality.* 

As the visitor does their own research and moves between the home page and product pages, creating an experience that's personal to them is key to conversion. 

During this session, we'll discuss the consideration stage in the customer journey. Experts from AB Tasty and Contentsquare will share best practices to create more optimal experiences that lead to conversion.

*Decoding Online Shopping: Consumer Trends for E-commerce in 2024 | Original Research from AB Tasty 

Brands that employ cross-channel messaging see 25% more purchases per user than those who use just one channel.* 

Creating a seamless cross-channel experience is essential for conversion to take place and to maximize the most from each visit. 

During this session, we'll discuss the decision stage in the customer journey. Experts will share how breaking down engagement silos allows for ultra personalized communications and why that's the most effective way to ensure conversion. 

*2024 Global Customer Engagement Review 

Understanding the why behind the what  of consumer behavior allows brands to deliver a seamless digital customer journey, which translates to increased engagement and higher retention.

In a recent survey, 75% of participants believed that experience research improves customer satisfaction.* Customers who have positive digital experiences and few frustrations are less likely to bounce, proving the necessity of investing in both qualitative and quantitative data. 

During this session, we'll discuss the retention stage in the customer journey and explain how conversion recurrence increases by combining UX research and digital experience analytics. 

*2023 Experience Research Industry Report 

User-generated-content (UGC) is a primary force in building trust for your brand. That trust is essential in creating returning customers, so much so that 78% of consumers gain more confidence when they see UGC on a site and two-thirds of consumers say that reviews impact their purchase decision.* 

During this session, we'll discuss the advocacy stage in the customer journey. Experts from Bazaarvoice and Contentsquare will share the tools needed to create a more effective UGC strategy that's efficient and scalable.  

*2024 Shopper Experience Index | Volume 17