Webinar Series
Make the Conversion: 

Identify and eliminate pain points throughout the customer journey

During this five-part webinar series, we'll dissect the different stages of the customer journey, giving you practical advice on how to identify and eliminate pain points along the way.

Hear insights from industry experts, learn the best tools to leverage, and understand the industry data that shapes these customer experiences.  

Upcoming Session About our Partners

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Awareness: Catching and Keeping Visitors

On Demand

CS X Cloudinary

The first interactions between brand and customer are imperative to creating a lasting relationship. The discovery stage can lock them in, but if they land on your site and the experience is poor, you may have lost your shot. 

A visit has never been more valuable. In 2023, Traffic was down 3.6% and with that the cost per visit increased by 9.4%. With fewer people coming to the site, brands need to ensure the right content is delivered to customers to increase consumption and conversion. 

During this session, we'll discuss the awareness stage in the customer journey. Experts from Cloudinary and Contentsquare will share best practices for optimizing a site to keep customers from bouncing. 

*2024 Digital Experience Benchmark Report

 



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Gabrielle Schneider

Senior Solutions Consultant
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Shirly Manor
Solution Engineer 
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Julia-2

Julia Doran

Director, Technology Partnerships
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Consideration: Proving Value and Personalizing the Experience

On Demand

CS X AB Tasty (1)

As the customer moves deeper down the funnel it's your responsibility to deliver an experience that's both personalized and optimized to their needs and preferences. This can be difficult when customer segments are so divided. Gen Z and Gen X consumers both find slow-loading websites the most frustrating, but Millennials are more likely to bounce from too many pop-ups.* Where boomers, Gen X, and Millennials are more likely to convert through freebies, Gen Z favors review quality.* 

As the visitor does their own research and moves between the home page and product pages, creating an experience that's personal to them is key to conversion. 

During this session, we'll discuss the consideration stage in the customer journey. Experts from AB Tasty and Contentsquare will share best practices to create more optimal experiences that lead to conversion.

*Decoding Online Shopping: Consumer Trends for E-commerce in 2024 | Original Research from AB Tasty 

 
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Anthony Mills 
Director, Experience Optimization 
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Mary Kate Cash

Head of Growth Marketing, North America
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Evan Wells
Senior Solution Consultant
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Julia Doran
Director, Technology Partnerships
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Decision: Multi-Channel Engagement to Convert Customers

On Demand

CX Circle x Braze

Brands that employ cross-channel messaging see 25% more purchases per user than those who use just one channel.* 

Creating a seamless cross-channel experience is essential for conversion to take place and to maximize the most from each visit. 

During this session, we'll discuss the decision stage in the customer journey. Experts will share how breaking down engagement silos allows for ultra personalized communications and why that's the most effective way to ensure conversion. 

*2024 Global Customer Engagement Review 

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Charles Levitte
Senior Manager 
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Dave Favicchio
Senior Lead Solutions Consultant, GSA
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Jack Elders

Jack Elders 
Solution Consultant
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Julia-2

Julia Doran
Director, Technology Partnerships
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Retention: Keep Customers Happy and Coming Back for More

On Demand

CX X UserTesting

Understanding the why behind the what  of consumer behavior allows brands to deliver a seamless digital customer journey, which translates to increased engagement and higher retention.

In a recent survey, 75% of participants believed that experience research improves customer satisfaction.* Customers who have positive digital experiences and few frustrations are less likely to bounce, proving the necessity of investing in both qualitative and quantitative data. 

During this session, we'll discuss the retention stage in the customer journey and explain how conversion recurrence increases by combining UX research and digital experience analytics. 

*2023 Experience Research Industry Report 

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Anthony Rogalski
Senior Manager, Solution Consulting 
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Roopa Carpenter
VP, Digital Experience Optimization 
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Evan

Evan Wells
Senior Solution Consultant 
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Julia-2

Julia Doran
Director, Technology Partnerships
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Advocacy: Scaling and Maximizing Impact of User-Generated Content

Tuesday, September 17

4pm BST / 11am EDT / 8am PDT

CS X Bazaarvoice

User-generated-content (UGC) is a primary force in building trust for your brand. That trust is essential in creating returning customers, so much so that 78% of consumers gain more confidence when they see UGC on a site and two-thirds of consumers say that reviews impact their purchase decision.* 

During this session, we'll discuss the advocacy stage in the customer journey. Experts from
Bazaarvoice and Contentsquare will share the tools needed to create a more effective UGC strategy that's efficient and scalable.  

*2024 Shopper Experience Index | Volume 17

 

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Bhavik Gandecha
Manager, Solution Consulting 
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Jin W
Jin Wei Ni
Contentsquare Lead & Growth Strategy Consultant
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Gabrielle Schneider
Senior Solutions Consultant 
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Julia-2

Julia Doran
Director, Technology Partnerships
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Build the ultimate tech stack to eliminate customer pain points

Learn more about how Contentsquare integrates with these partners