The first interactions between brand and customer are imperative to creating a lasting relationship. The discovery stage can lock them in, but if they land on your site and the experience is poor, you may have lost your shot.
A visit has never been more valuable. In 2023, Traffic was down 3.6% and with that the cost per visit increased by 9.4%. With fewer people coming to the site, brands need to ensure the right content is delivered to customers to increase consumption and conversion.
During this session, we'll discuss the awareness stage in the customer journey. Experts from Cloudinary and Contentsquare will share best practices for optimizing a site to keep customers from bouncing.
*2024 Digital Experience Benchmark Report