Product listing pages (PLP) can have a huge impact on your customer journey. When done well, an optimized PLP can increase conversions by guiding visitors through the sales process as quickly and efficiently as possible. By allowing users to narrow down their search scope and explore relevant products, you’re also helping to build a positive online experience with your brand.
So unsurprisingly, the smoother you can make their browsing process, the more likely your visitors are to convert—and then return in the future. And who doesn’t want higher conversion rates and repeat business, right?
So whether you work in eCommerce, conversion rate optimization, or product management (or your role covers all three, you digital superstar!), here are over 80 actionable insights for improving the performance of your PLPs and driving more revenue.
Level up your PLP
