Product detail pages (PDP) provide important details and specifications about your products that can help your user build enough confidence to make a purchase. This is where your customers can find out everything they need to know about your product, from the price and dimensions to the materials, usage, and benefits.
When done well, an optimized PDP has the power to increase conversions by providing clear, easy-to-understand information about your product. By giving users all the information they need to make an informed decision, you can increase trust in your brand and help minimize the need for returns or refunds.
So unsurprisingly, the more information you can provide on your PDP during your customer's research phase, the more likely you are to convince customers to shop with you—and then return in the future. And who doesn’t want higher conversion rates and repeat business, right?
So whether you work in eCommerce, conversion rate optimization, or product management (or your role covers all three, you digital superstar!), here are over 50 actionable insights for improving the performance of your PDPs and driving more revenue.
Level up your PDP
