Your homepage is often the largest entryway to your brand offering, and so has the potential to make or break your customer experience. As well as letting users begin navigating and exploring your products, it’s your biggest opportunity to create a lasting impression of who your brand is and what you stand for.
When done well, a homepage can be a revenue-generating machine, helping customers quickly and efficiently find your most important campaigns or messages within seconds. Done badly, however, and it can turn customers away in a heartbeat.
Luckily, there are multiple tactics available for helping you create a successful homepage. So whether you work in eCommerce, conversion rate optimization, or marketing, here are over 35 actionable insights for improving the performance of your homepage and driving more revenue for your business.
Level up your homepage
