The financial services industry is big, rich and has customer relationships that other sectors would be insanely jealous of. But “innovative”, “early adopter” or “revolutionary” are rarely words we’d use to describe them. The question is why? And if disruption is coming, where will we see it first?
We had a roundtable gathering some of the most innovative digital leaders in finance discussing the threats and challenges in the industry, and how finance brands can counter the inevitable disruption that’s set to reshape the financial services environment.
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We help businesses understand how and why users are behaving on digital platforms, and then use this information to improve conversion rates and create ideal customer journeys.
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