The Fashion industry's Online Customer Catwalk

Do you know why your digital shoppers behave the way they do?

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Fashion brands have plenty of tools at their disposal to tell them what is happening on their websites, however there’s far less understanding of how and why it is happening. Many digital teams can’t answer the question:

‘Do you know why conversion increased or decreased on a given day?’

This mini-report explores how ecommerce and analytics teams from fashion brands can use UX metrics and analytics to drive conversions and enhance the digital experience for their visitors.

In this report you’ll learn:

How to cater the online experience for your most valuable visitor segments
How to utilize the new breed of UX customer behavioral analytics to improve business performance
How the friction between UX design and analytical ecommerce teams can finally end
How digital teams should adapt their m-commerce offering to cater for the unique behavior of mobile shoppers
How Kenzo transformed their checkout experience [case study]

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