Traditional Analytics vs Experience Analytics
Learn how to go beyond traditional metrics to uncover the why behind user behavior, plus how the two can work together.
Traditional analytics are great for metrics like clicks, conversions, and bounce rates...but can there's only so much you can do with the data if you don't know why. That's where experience analytics come in. See what your users see and get the insights needed to improve their digital experience. Get the full breakdown in our DXA guide.
Learn how to go beyond traditional metrics to uncover the why behind user behavior, plus how the two can work together.
Learn the ins and outs of Journey Analysis, Session Replay, Heatmaps, and AI-insights. See customer behavior in action, discover the most engaging elements of your site and visualize journeys from start to finish.
See how real-world brands like Modibodi, Škoda, and Dune London are using experience analytics to drive measurable results with specific experience analytics tools.