Espresso Demo Series:
The Missing Piece: How to leverage DXA within your suite of tools
Now available On-Demand!
Speakers:
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Heard a lot about digital experience analytics, but not sure how they work or if they’re a fit with your current tech-stack? Let’s go live for a demo and fix that.
Join Contentsquare and Merkle as we dive into how to best utilize DXA within your current tech-stack to get more useful customer insights, better reporting for the wider team and smarter A/B tests.
Leave with a stronger understanding of:
- The biggest pain points when it comes to understanding how your customers are engaging with your site & how to solve them
- How DXA can work hand-in-hand with your current VOC, Experimentation and Product Analytics tools
- Traditional web analytics vs digital experience analytics
The Data
90% of customer behavior happens between clicks. This behavior holds clues as to why your customers are behaving the way they are and how you can improve their digital experience to drive conversion.
The Demo
Get an overview of DXA and see how it works hand-in-hand with your current VOC, Experimentation and Product Analytics tools.
The Answers
Let’s talk about digital. It may be complex, but it doesn't need to be complicated. What questions do you have?