Guide

Why marketers need Robust Web Analytics

Go beyond basic metrics. Discover how to uncover high-converting customer journeys, target your most valuable audiences, and make your entire marketing stack work harder—with robust web analytics.

 

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Get the guide

Trusted and used by 1.3+ million websites and apps

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Inside this guide

Marketers today are expected to drive conversions, improve ROI, and optimize campaigns—all while spending less and moving faster. This ebook explores how robust web analytics helps teams hit all three goals by combining product analytics with experience insights. You’ll learn how to:

  • Identify your most valuable customers before they convert

  • Uncover the behaviors that drive retention and revenue

  • Optimize journeys across devices and sessions

  • Supercharge your martech stack—from automation to A/B testing

  • Move faster with AI-powered insights and journey visualizations

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Discover Experience Intelligence

Create better digital experiences. From start to finish.

Know exactly what your customers are doing on your website and app. Jump straight to action with AI recommendations to engage, convert, and retain.