A marketer’s playbook to drive conversions in the age of AI
Customers are no longer discovering brands through search alone. AI platforms like ChatGPT and Google AI Overviews are becoming the new front door to customer discovery, shaping intent before a visitor ever lands on your site. AI-driven traffic is up 632% year over year, and the traditional conversion playbook is no longer enough.
Experts from Contentsquare and AWS share six actionable steps and four quick wins to help you adapt your strategy and drive more conversions, starting in the next 30 days.
What's inside
Six actionable steps and four quick wins from experts at Contentsquare and AWS to help you convert more customers in an AI-driven world.
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Treat AI as its own acquisition channel:
Learn how to measure and optimize AI-referred traffic at the LLM level for accurate attribution and better conversion. -
Six steps to drive conversion in the new AI era:
Optimize for AI discoverability, resolve friction faster, connect data to AI agents, and shift to predictive personalization. -
4 quick wins in 30 days:
Focused actions to identify where AI is already influencing your customers and where small changes drive the biggest impact.
