How AI agents are changing the digital experience

4 practical steps from Microsoft and CSQ with actionable strategies to navigate in the AI era

The traditional sales funnel is collapsing. By 2030, 55% of digital consumers will begin their product research on AI platforms, and 25% of global ecommerce sales will be enabled by AI agents. The question is no longer whether agentic AI will reshape your customer experience — it already is.

In this guide, 4 experts from Contentsquare and Microsoft share how brands like L'Oréal, IKEA, ASOS, and Estée Lauder are already using AI agents to personalize experiences, democratize data access, and accelerate time-to-market. With measurable results: +632% AI-referred traffic growth, 47% of customer inquiries resolved automatically, and €1.3 billion in revenue unlocked through a new channel.

A practical 4-step playbook to turn agentic AI into a lasting competitive advantage.

A proven methodology to redesign your website using your own data:

The sales funnel is collapsing: By 2030, 55% of digital consumers will start their product research on AI platforms, and 25% of global ecommerce sales will be enabled by AI agents. Brands must now compete not just for clicks, but to be chosen by an algorithm.
3 types of AI agents reshaping CX: Generalized agents (Copilot, ChatGPT, Perplexity) are the new search bar; branded agents (ASOS, Ralph Lauren) create direct, controlled customer relationships; and conversational data is becoming the most valuable signal to understand customer intent.
Real-world results from leading brands: See how IKEA turned an AI deployment into a €1.3 billion revenue channel, how Estée Lauder resolved 47% of customer support inquiries automatically, and how L'Oréal accelerated trend-to-market speed using agentic AI.
Data-backed signals you can't ignore: Organic search fell -9% year over year while AI-referred traffic grew +632%. Understanding how AI-driven visitors behave on your site is now a strategic priority, not an experiment.
4 practical steps to act now: Fix friction before adding AI, track and analyze AI-driven traffic, experiment boldly on one use case at a time, and capture insights in real time — with expert guidance from Microsoft and Contentsquare.

How AI agents are changing the digital experience

4 practical steps from Microsoft and CSQ with actionable strategies to navigate in the AI era

Get the guide

Trusted and used by 1.3+ million websites and apps

What's inside

See how Contentsquare can help your team build better digital experiences