How does your
digital experience stack up?
Get the 2026 Digital Experience Benchmarks—built from 99 billion user sessions—and find out where you lead, where you lag, and how to get ahead.
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Access the
Access the
Digital Experience Benchmarks
A few shifts
you don’t want to miss
-3.8%
Traffic-3.8%
Change in the total number of website visits.
-10%
Engagement-10%
Change in interactions like page views, scroll rate, and time spent per visit.
-4.3%
Frustration-4.3%
Change in the share of visits that show signs of frustration - like rage clicks, slow-loading pages, and excessive hovering.
-5.1%
Conversion rate-5.1%
Share of visits that include a conversion event, like a purchase or form submission.
13%
Retention rate13%
Percentage of visitors who return within 30 days after an initial visit.
49%
New: Conversation Resolution Rate49%
Percentage of customer issues that are fully resolved without additional follow-up.
Interactive. Filterable.
Instantly Actionable.
You’re pouring time and resources into your digital experiences.
But how are you really doing? Find out inside, with an interactive dataset where you can:
- Compare your performance against industry leaders across 50+ metrics
- Filter data by industry and journey stage
- Track year-over-year shifts in behavior and expectations
- Identify your biggest opportunities and prioritize next steps
The data
behind the benchmarks
This year’s benchmarks are powered by activity across Contentsquare’s platform—plus new conversation intelligence insights—to bring you one of the world’s most comprehensive sources of digital experience data.
The dataset includes:
- 6,500+ websites across 9 industries
- 99 billion web and app sessions
- Cross-device behavior across web and mobile
- Year-on-year comparisons from Q4 2024 to Q4 2025
- Full journey coverage: traffic, engagement, frustration, conversion, retention
- NEW: 22 million customer service interactions, analyzed for sentiment, resolution, and drivers of outreach
*All data is strictly aggregated to ensure anonymity and methodological integrity.
Thousands of sites.
Billions of journeys. One benchmark.
See where you stand. And know where to go next.
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