How does your
digital experience stack up?
Get the 2026 Digital Experience Benchmarks—built from 99 billion user sessions—and find out where you lead, where you lag, and how to get ahead.
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Access the
Access the
Digital Experience Benchmarks
A few shifts
you don’t want to miss
-3.8%
Traffic-3.8%
Change in the total number of website visits.
-10%
Engagement-10%
Change in interactions like page views, scroll rate, and time spent per visit.
-4.3%
Frustration-4.3%
Change in the share of visits that show signs of frustration - like rage clicks, slow-loading pages, and excessive hovering.
-5.1%
Conversion rate-5.1%
Share of visits that include a conversion event, like a purchase or form submission.
13%
Retention rate13%
Percentage of visitors who return within 30 days after an initial visit.
49%
New: Conversation Resolution Rate49%
Percentage of customer issues that are fully resolved without additional follow-up.
Interactive. Filterable.
Instantly Actionable.
You’re pouring time and resources into your digital experiences.
But how are you really doing? Find out inside, with an interactive dataset where you can:
- Compare your performance against industry leaders across 50+ metrics
- Filter data by industry and journey stage
- Track year-over-year shifts in behavior and expectations
- Identify your biggest opportunities and prioritize next steps
The data
behind the benchmarks
This year’s benchmarks are powered by activity across Contentsquare’s platform—plus new conversation intelligence insights—to bring you one of the world’s most comprehensive sources of digital experience data.
The dataset includes:
- 6,500+ websites across 9 industries
- 99 billion web and app sessions
- Cross-device behavior across web and mobile
- Year-on-year comparisons from Q4 2024 to Q4 2025
- Full journey coverage: traffic, engagement, frustration, conversion, retention
- NEW: 22 million customer service interactions, analyzed for sentiment, resolution, and drivers of outreach
*All data is strictly aggregated to ensure anonymity and methodological integrity.
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What is the Digital Experience Benchmark 2026?
The Digital Experience Benchmark 2026 is Contentsquare’s interactive, filterable benchmark dataset that helps you compare your digital experience performance across the full customer journey—so you can see where you lead, where you lag, and what to prioritize next.
What data is the Benchmark based on?
The 2026 benchmarks are built from 99 billion web sessions across 6,500+ websites in 9 industries, covering cross-device behavior (desktop and mobile). The report includes year-on-year comparisons from Q4 2024 to Q4 2025 and spans key journey areas like traffic, engagement, frustration, conversion, retention, and conversations.
Which metrics and journey stages can I benchmark?
You can benchmark across 50+ metrics and analyze performance by industry (Retail / Travel & Hospitality / Financial Services / Media / Telecommunications / Software / Manufacturing / Energy & Utilities & Construction / Services) and journey stage, with coverage across traffic, engagement, frustration, conversion, and retention (plus brand-new conversation-focused insights).
What’s new in the 2026 Benchmark?
The 2026 Benchmark integrates Contentsquare, Heap and Loris data. That makes it more robust than ever and means we’ve significantly expanded our KPI coverage. It also adds Conversation Sentiment metrics and incorporates conversation intelligence insights based on 22 million customer service interactions, analyzed for sentiment, resolution, and drivers of outreach.
Why should I consult the 2026 Benchmark?
This year’s Benchmark goes deeper and wider than ever, powered by the combined insights of Contentsquare, Heap, and Hotjar. Together, we’re revealing millions of new quantitative and qualitative data points, establishing an unparalleled set of experience benchmarks for digitally-driven companies.
How is privacy handled, and is the benchmark data anonymous?
Yes. The benchmark data is strictly aggregated to ensure anonymity and maintain methodological integrity (it is not presented as identifiable, site-level user data).
Thousands of sites.
Billions of journeys. One benchmark.
See where you stand. And know where to go next.
© 2026 ContentSquare. All Rights Reserved.