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2020 Digital Experience Benchmark  

Whether your business is apparel, luxury goods, beauty/cosmetics, grocery, travel, automotive, home interiors/technology, energy or financial services, you’ll find the data you need to see where your brand stands, what to aim for, and ways to improve on the digital experience metrics that really matter. How do you stack up?

2020 Digital Experience Benchmark (English) COVER

12 months of Contentsquare data. 400 websites. 9 verticals. 10 countries.
This is the most comprehensive benchmark you’ll see this year.

 

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SITE ENTRY

  • 55% of all web traffic is mobile
  • 45% visitors are return visitors

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SITE EXPERIENCE

  • 69% all website content is unseen
  • 47% average bounce rate cross-industry

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CHECKOUT / CONVERSION

  • 3.5% average desktop conversion rate across all industries
  • 33% average conversion once customers reach checkout
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Contentsquare empowers brands to build better digital experiences.
 
Our experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation. Founded in Paris in 2012, Contentsquare has since opened offices in London, New York, San Francisco, Munich, Tel Aviv and Tokyo. Today, it helps more than 700 enterprises in 25 countries deliver better digital experiences for their customers. 

 

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