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Data Explorer and Insights Report

2025 Digital
Experience Benchmarks

Dig into 2025’s most important digital experience data, trends, stories and strategies with our interactive Data Explorer and in-depth Insights Report.

 

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Access the Benchmarks now

How have trends changed since last year?

  • +9%
    +9%
    Cost per visit

    Organic traffic declined—and costs rose.

  • -6.5%
    -6.5%
    Content consumption

    Visitors saw less content (particularly first-timers).

  • -1.8%
    -1.8%
    Frustration

    Those who focused on fighting frustration saw 4.5x less.

  • -6.1%
    -6.1%
    Conversions

    Bounces rose—and conversions fell.

  • +1.9%
    +1.9%
    Returning traffic

    Sites with higher retention earned more engagement.

What are the 2025 Digital Experience Benchmarks and why are they relevant to you?

This year’s survey of the behavioral trends impacting the digital customer experience is based on a bigger dataset than ever: 90 billion sessions from 6,000 websites.

These will help you…

  • Understand the digital landscape

    Discover the behavioral trends that shaped the digital experience last year.

  • See where you stand

    Benchmark your performance against your industry peers, and see where you’re falling behind.

  • Start taking action

    Uncover the biggest areas of opportunities for you and your business in 2025.

2025 asos logo

"The Digital Experience Benchmark Report is an essential piece of research for me each year, providing key insights on content engagement. I use quotes from the report to validate my findings from our own Contentsquare data analysis, and it’s a huge relief to have my observations, backed by expert data, especially since I’m not an analyst by trade."

 

— Pippa Wingate, Senior Onsite Content Manager

What’s included

You can explore our data and insights in two formats: an interactive Data Explorer and strategy-packed Insights Report. 

Both will help you understand how your digital experience stacks up against others in your industry—and help you drive smarter digital strategies in 2025.

Benchmark data

Discover this year’s most revealing digital experience data and trends—and see how metrics have changed year-on-year.

Benchmark-benchmark-data

Insights to action

Benefit from in-depth analysis and strategic guidance on what to do next.

Benchmark-industry

Industry data

Filter by your industry to compare yourself directly to your peers.

Benchmark-insights

Get insights
that transform