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2020 Digital Experience Benchmark  

Whether your business is apparel, luxury goods, beauty/cosmetics, grocery, travel, automotive, home interiors/technology, energy or financial services, you’ll find the data you need to see where your brand stands, what to aim for, and ways to improve on the digital experience metrics that really matter. How do you stack up?

2020 Digital Experience Benchmark (English) COVER

12 months of Contentsquare data. 400 websites. 9 verticals. 10 countries.
This is the most comprehensive benchmark you’ll see this year.

 

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SITE ENTRY

  • 55% of all web traffic is mobile
  • 45% visitors are return visitors

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SITE EXPERIENCE

  • 69% all website content is unseen
  • 47% average bounce rate cross-industry

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CHECKOUT / CONVERSION

  • 3.5% average desktop conversion rate across all industries
  • 33% average conversion once customers reach checkout