Why Your Data Warehouse Needs Experience Data

The proliferation of data inputs (including apps, solutions, and Internet of Things (IoT) devices) has given businesses more data to work with than ever before. The downside: a lot of that data is siloed. 

While some data mightn’t be a top priority for integration, that certainly isn’t the case for digital experience data (we’ll use ‘experience data’ from now on).

That’s because customer experiences are critically important. And if you bring that experience data into your data warehouse and combine it with your other datasets, you can truly understand and optimize the customer experience from end-to-end.