In a digital ecosystem at this scale, the challenge isn’t collecting data—it’s connecting it. When insights remain locked within individual assets, platforms, or teams, the true customer story is fragmented and decision making suffers.

In this session, Emir shares how Telstra is tackling the complexity of a large, multi‑asset digital ecosystem to unlock unified experience intelligence.

You’ll hear how Telstra is aligning experience signals across digital touchpoints to create richer, more actionable insights—enabling teams to understand not just what customers do, but why, and to do so consistently at scale.

Simon Griffiths, CEO of Who Gives A Crap, shares the remarkable story behind one of the world's most loved purpose-driven brands, from a viral crowdfunding campaign to over $20 million donated and a decade of extraordinary growth. Through 5 key lessons, Simon unpacks how donating profits builds a bigger, better business and why delighting customers is the ultimate growth strategy. You'll leave with fresh perspectives on customer experience, practical inspiration to rethink their approach to business challenges, and the confidence that doing good and doing well aren't mutually exclusive.