.jpg)
Michele Lo Forte
Global Head of E-Commerce and Digital Customer Engagement
Martina Celic
Senior Data Analyst, Digital Engagement & e-Commerce
Luiza de Lange
Head of CRO
Joanna Sarvanidis
Experimentation Team Lead
Alexandre Suon
Head of Experimentation
Andrea Eriksson
Sales Production Manager E-commerce
Johan Hedqvist
Customer Experience Analyst
Charlotte Golding
Head of Experimentation
Ninon Lambert
Senior Product Designer
Thomas Rackowe Cork
Product Designer
Anna-Karin Fossum
Chief Product Owner
Benjamin Wiss
Head of Go-to-Market Analytics
Heikki Nurkkala
UX & UI Designer
Jonas Åkermark
Senior Commerce Advisor
Quentin Le Moigne
Manager Strategic Consultant
Stephanie Maziol
Senior Director Product Marketing
Marcus Nyman
Regional Vice President Nordics
Isabelle Johansson (Host)
Manager Enterprise Strategic Customer Success
Rami Talib
Customer Success Manager
12:00
Arrival and lunch 🌯
Welcome! Grab a bite, and let the networking begin 🤝
13:00
CX Circle kick off with Contentsquare
Take your seats and tune in as our hosts welcomes everyone to CX Circle Stockholm
Isabelle Johansson
Manager Enterprise Strategic Customer Success
Contentsquare
Rami Talib
Customer Success Manager
Contentsquare
13:10
Experience just got more conversational
Marcus Nyman
Regional Vice President Nordics
Contentsquare
Stephanie Maziol
Senior Director Product Marketing
Contentsquare
Customer expectations have changed forever. From instantly finding the right song to having an AI curate an entire trip, people now expect every digital experience to be simple, fluid, and intuitive. But while consumers have embraced this shift, many CX teams are still stuck wrestling with fragmented data and disconnected tools. In this keynote, Marcus Nyman (Regional Vice President Nordics) and Stephanie Maziol (Senior Director Product Marketing) will explore how AI is transforming not only the customer experience but also the way we build and understand those experiences. He’ll share what happens when analytics becomes more conversational, insights become more immediate, and building experiences feels as natural as living them. Join us to see how the next era of CX is here — and how you can finally make sense of what your customers truly want.
13:40
From clicks to connections: how to elevate the digital experience
Michele Lo Forte
Global Head of E-Commerce and Digital Customer Engagement
Martina Celic
Senior Data Analyst, Digital Engagement & e-Commerce
14:00
Coffee break ☕️
Stretch your legs, have a chat and fuel up for even more inspiring talks ahead
14:40
Bet on the right pace: how slowing down accelerates CX wins
Luiza de Lange
Head of CRO
LeoVegas
Joanna Sarvanidis
Experimentation Team Lead
LeoVegas
Join Luiza and Joanna from LeoVegas, a leading name in i-gaming, as they share a behind-the-scenes look at the unique challenges of the betting industry. Discover how they are shifting mindsets within their organization to put digital customer experience at the heart of every decision, whether on apps or web.
In this session, you’ll learn about their groundbreaking “stop guessing, start testing” approach: a strategy that emphasizes slowing down to thoroughly test and understand customer needs before accelerating towards impactful, lasting improvements. Find out how this deliberate pace is helping LeoVegas deliver faster, smarter outcomes, and gain insights you can apply to your own CX journey.
Slay Conversion - A quest to maximize every click
Ninon Lambert
Sr. Product Designer
Proximus
Thomas Rackowecork
Product Designer
Proximus
Discover how Proximus enhanced its checkout flow to create a seamless user experience. Ninon and Thomas, Senior Product Designers at Proximus, will also give us an exclusive look into their tech ecosystem, the tools powering their success, and how they leverage zoning analysis and heatmaps to make smarter, data-driven decisions. Plus, learn how they mentor junior designers and foster a culture of innovation through data-driven design.
15:05
How Lindex uses AI to understand the customer and work smarter
Andrea Eriksson
Sales Production Manager E-commerce
Lindex
Johan Hedqvist
Customer Experience Analyst
Lindex
Experiment, evolve, excel: how Accor transformed their culture around the customer
Alexandre Suon
Head of Experimentation
Accor
Join Alexandre, Head of Experimentation at Accor, as he reveals the inside story of building a data-driven culture within one of the world’s largest hospitality groups. Drawing on six years of hands-on experience, Alexandre will share the challenges, lessons learned, and key wins that have shaped Accor’s journey toward making experimentation a core company habit.
Discover practical insights on fostering company-wide curiosity, empowering teams to test and learn, and putting customers at the center of every decision.
Discover practical insights on fostering company-wide curiosity, empowering teams to test and learn, and putting customers at the center of every decision.
15:30
Fireside chat with Heikki
Heikki Nurkkala
UX & UI Designer
Rami Talib
Customer Success Manager
Join us for a fireside chat with Heikki, where we dive into the challenges of a large-scale e-commerce replatforming. We’ll explore how error monitoring and performance insights helped the team uncover issues in minutes, understand the impact of site speed on conversions, and make smarter, data-driven decisions along the way. Hear candid stories, practical lessons, and the real-life problem-solving that happens behind the scenes of a complex launch.
15:45
Networking break
Take a break, get to know our partners, mingle with like-minded CX experts and have some fun
16:20
Fast forward your experimentation program: CX cheat codes for Black Friday
Charlotte Golding
Head of Experimentation
In the fast-paced world of digital marketing and e-commerce, everyone’s talking about the need for experimentation. Articles, webinars, and experts all stress its importance, yet genuine success stories remain rare. Why do so many brands fall short? Charlotte Golding, Head of Experimentation at Virgin Media O2, believes the reason is clear: most marketers lack the boldness and strategic vision needed to truly move the needle. In this session, Charlotte will reveal how to overcome common barriers and take your experimentation strategy to the next level. Drawing on real-world Black Friday examples from VMO2—including uses of AI—she’ll share practical insights to help you transform experimentation from a buzzword into a competitive advantage.
Speed to insights: AI & strategy combined
Quentin Le Moigne
Manager Strategic Consultant
Contentsquare
Join this masterclass to maximize your Contentsquare investment. Discover how leading businesses drive impact sooner, foster a data-driven culture, and leverage the latest AI product innovations to elevate team performance. Gain quick, actionable insights to optimize digital experiences and boost impactful results.
16:45
[Panel] Unlocking growth: AI-driven customer insights for digital success
Benjamin Wiss
Head of Go-to-Market Analytics
ATG
Anna-Karin Fossum
Chief Product Owner
Nordic Leisure Travel Group
Jonas Åkermark
Senior Commerce Advisor
Avensia
Rami Talib
Customer Success Manager
Contentsquare
17:10
Dinner, drinks and networking 🪩
20:00
CX Circle 2025 is a wrap!
