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Client Club: Sense Analyst Workshop 💻
[See more to view details & register → ]
Coming to CX Circle Stockholm? Start your day with an interactive, hands-on Contentsquare workshop designed to help you get the most out of Sense, our AI Assistant.
Led by product experts, this session covers proven prompting strategies, from generating clearer reports and precise user segments to surfacing actionable, industry-relevant insights.
No theory — you'll work directly with your own data (bring your laptop!) and leave with ideas you can put to use straight away.
Arrival and Networking 🥐
Rise and shine! Grab a brew, some lunch on us, and let the networking begin.
CX Circle Kick Off with Contentsquare 🚀
Take your seats at the mainstage and tune in as our hosts welcome everyone to CX Circle Stockholm 2026.
Building great customer experiences in an AI-shaped world
Join Contentsquare's executive team to unveil the future of digital experience - where AI-driven, hyper-personalized interactions redefine how businesses connect with customers.
Making sense of AI
The session will explore two complementary applications: using AI to improve internal team efficiency, including learnings from Harrods’ Sense Analyst trial, and applying data, personalization, merchandising, and testing to create more relevant one-to-one customer experiences. The talk will include practical examples and takeaways that CX professionals across industries can apply to their own teams.
Coffee Break ☕️
Take a break, stretch your legs, and fuel up for even more inspiring talks ahead.
Different campaign. Same website. Why?
Rethinking the customer journey from awareness to conversion
We spend enormous effort designing different campaigns for different stages of the marketing funnel, from awareness to consideration to conversion — yet too often send everyone into essentially the same digital experience.
In this session, Storytel CMO Oleh shares what happens when you look at customer behavior and frustration through the lens of acquisition source and intent. Drawing on Storytel’s experience, he explores how different journeys reveal very different friction patterns, why success metrics should change with customer intent, and how these insights are shaping Storytel’s approach to personalization and conversion.
From Insight to Impact: How to make the most of the Contentsquare product upgrades
Breakout Session
Spend the afternoon exploring the ideas shaping customer experience through dynamic breakout sessions across two stages.
From modules to conversations: Elkjøp's journey to AI-powered analytics
Linn will share how Elkjøp is evolving from seasonal Black Week analysis to a more continuous, organisation-wide approach to customer experience. Using Contentsquare’s Sense Analyst, the team is making insights more accessible, improving collaboration and testing, and turning customer behaviour into actionable UX improvements. The session will include a real-world example of how Elkjøp tested and improved the online customer journey for configuring hardware on its website.
Beyond the cart: How JBL is building a brand-first D2C channel, backed by data
As Harman/JBL’s D2C channel grows in strategic importance, the brand faces a critical challenge: How do you transform a website into a compelling brand experience for a new generation of consumers—without sacrificing conversion and revenue? In this session, Arthur from Harman shares how JBL is navigating this evolution, from engaging its core millennial audience to winning over Gen Z, while executing a major, data-driven website redesign. By combining Contentsquare insights with A/B testing, the team validates design decisions, uncovers how customers truly engage with the digital experience, and ensures brand ambition and business performance move forward together. This is a story about finding the right balance, making bold moves, and letting customer behavior and data lead the way.
How Pandora made Contentsquare’s experience intelligence platform stick
Networking Break 🍏
Your chance to recharge, explore our product pavilion and activations, get to know our partners, and mingle with like-minded CX superstars.
Beyond the Buzzwords: AI in Practice [Fireside chat]
Finding the way forward - How we turned help-pages into self-service journeys
Patricia will bring the story to life through a self-made website, offering a fresh and engaging way to explore the journey from customer insight to meaningful experience improvement.
Digital Experience Awards – The finale 🏆
We’re excited to celebrate the best of customer experience with a special award ceremony. Real cases, real results, your vote: help us crown the DX champion of the day! (See more to enter the competition)
Whether you’ve transformed customer journeys, optimized a page, your content or your check out, successfully relaunched your website or achieved remarkable results through creative solutions, we want to hear your story!
Step up to the challenge and you might stand out as the DX champion of the night and walk away with our top prize: an amazing team activity worth 1000€!*
After-party: Connect & Celebrate 🪩
Come as you are to relax, expand your Contentsquare network, and enjoy the vibe. Let today's insights spark tomorrow's ideas as we come together - on the dancefloor or in the chill-out zone - for a feel-good finale. All are welcome to connect, reflect, and let loose.
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