CX Circle 2025 Melbourne

"High-quality speakers who are well-prepared with specific insights. It promotes Contentsquare and sponsor products without feeling like a hard-sell. It feels like you're surrounded by peers, not just other digital/marketing generalists. "

Mable
"Definitely go! The event was very well run, the talks were relevant, engaging and the perfect length (not too long, not too short). A great range of speakers from all industries and the food was a big win too! Can't wait for next year!"

Foxtel
"It was the right size, not too big and overwhelming. Everyone was approachable and lovely, the agenda was great and the sessions weren't too long."

Roche
"CX Circle is incredibly engaging, with a vast range of topics, brands and CX industry leaders providing valuable insights and learnings on how to level up your business CX and branding that will resonate with your customers."

Mecca
"A must join-event to meet like-minded people and feel inspired to take your digital experience to the next level. You'll feel motivated to champion for your users."

Endeavour Drinks Group
Very informative and captivating day! Not too information heavy with lots of interaction and engaging speakers.

Country Road Group
"It's a great place to learn and be motivated by other people passionate about CX. The case studies are always great food for thought, the accessibility taking main stage was good to see too. Keynote was great to have at the start of the day, really well done!"

Specsavers
"Great enjoyable session available virtually so you don't have to fly down to Melbourne. The presenters were great, the MC was funny and kept the energy going. Loved the 'games' theme as well. Agenda was clear and loved that the schedule was split into 'presentation' session and 'breakout' sessions so I can plan my day."

Big W
"A fantastic event to learn from a range of quality speakers, really well planned allowing good breaks for mingling and networking and tieing it all together with a fun theme that keeps you engaged. Great event!"

BrandBank Group
"It's not just another pitch event. It was genuinely insightful and offered valuable takeaways. Definitely worth attending."

Suncorp

Leah Rankin Chief Product Officer siteminder 1-png

Ryan Gracie Chief Marketing Officer Woolworths MarketPlus-Primary 2

Jos Jansen General Manager Digital Allianz

Natalie White Lead Product Manager - Digital Customer Experience Mitre_10__AU__logo-svg__1_-removebg-preview-png-2

Shay Hamama Chief Technology & Operations Officer Luxury-escapes

Kelly Truong Product Manager & UX Lead mydeal-white

Teresa Huang Head of Product Bupa

Amanda Ralph Co-Founder of Product Women Melbourne PW Linkedin profile 400x400 1

Michelle Fernandez VP of Digital Experience GCash

Timo Hilhorst Senior Head of Product Seek

Nadine Raydan Senior Product Manager Reachout

Maddy Baxter-Smith Ecommerce Manager ANZ

Paul Vark Senior Manager CX & Design

Cory-dean West Ecommerce Technical Manager WildSecrets

Kate Cook Senior Manager, Marketing Effectiveness Accenture Song White

Adam Maine Regional Vice President ANZ 2024-10_Contentsquare-CSQ-Logo_White

Dave Anderson VP of Product Marketing 2024-10_Contentsquare-CSQ-Logo_White

Monisha Voonna Director of Product Marketing 2024-10_Contentsquare-CSQ-Logo_White

Conrad Dujin Customer Success Lead APJ 2024-10_Contentsquare-CSQ-Logo_White

Tushar Bansal SVP, Professional Services 2024-10_Contentsquare-CSQ-Logo_White

Edward Welsh Director of Enterprise Accounts Insider-1

08:30

Arrival and breakfast 🥐

Rise and shine! Grab a barista-made coffee, bite into something delicious, and let the networking begin.

09:30

CX Circle kick off with Contentsquare

Streamed

Take your seats and tune in as our host welcomes everyone to CX Circle Melbourne.

Adam Maine Regional Vice President ANZ Contentsquare

Take your seats and tune in as our host welcomes everyone to CX Circle. Before we all fast-forward our CX throughout the day, let's take a step back and see where are right now. Where have we been, and where are we heading?

09:40

Analytics on autopilot: the AI revolution

Streamed

Contentsquare's VP of Product Marketing will unveil the future of digital experience—where AI-driven, hyper-personalised interactions redefine how businesses connect with customers.

Dave Anderson VP of Product Marketing Contentsquare

Monisha Voonna Director of Product Marketing Contentsquare

The fusion of artificial intelligence (AI) and customer experience (CX) is reshaping how businesses engage with consumers. As we rapidly advance towards an agentic future—where AI agents autonomously perform tasks without human intervention—the landscape of user experience is transforming. Interactions are becoming more conversational and intuitive, enabling businesses to deliver tailored services that anticipate and fulfill individual customer needs.

Join Contentsquare's VP of Product Marketing, Dave Anderson and Director of Product Marketing, Monisha Voonna as they explore the transformative potential of AI in crafting hyper-personalised interactions and discuss strategies for businesses to adapt and thrive in this new paradigm.

10:15

Beat the Benchmarks: How to build better digital experiences

Streamed

In conversation with Kate Cook from Accenture, we'll break down the 2025 digital experience benchmarks to uncover the latest trends and tactics to keep your brand competitive in 2025 and beyond.

Kate Cook Senior Manager, Marketing Effectiveness Accenture Song

10:35

Personalisation unplugged: Connecting digital and physical experiences

Streamed

Discover how Mitre 10 New Zealand bridged the gap between digital personalisation and in-store experiences, creating seamless, customer-centric journeys that drive engagement and loyalty.

Natalie White Lead Product Manager - Digital Customer Experience Mitre 10

Discover how Mitre 10 is bridging the gap between physical and digital with a personalisation strategy built to scale. Natalie will share how they kick-started their journey, got stakeholder buy-in to accelerate their personalisation initiatives and how they leverage a best-in-breed tech stack to deliver seamless, data-led experiences. You'll gain actionable ideas to turn insights into impact, run smarter experiments, and drive platform adoption across teams. Walk away with practical ways to connect channels, personalise at scale, and unlock more value from your tech stack.

10:55

Coffee Break ☕️

Take a break, stretch your legs and fuel up for even more inspiring talks ahead.

11:40

Beyond pigeonholes: Keeping serendipity alive when designing customer journeys

Streamed

Discover how to design smarter, more relevant customer journeys—without losing the surprise, delight, and serendipity that keep experiences feeling truly human.

Shay Hamama Chief Technology & Operations Officer Luxury Escapes

12:00

Future-proofing your CX: Where digital leaders are betting big today

Streamed

Learn about the bold bets they're making today to prepare their organisations for the future digital CX landscape.

Ryan Gracie Chief Marketing Officer Woolworths MarketPlus

Leah Rankin Chief Product Officer Siteminder

Jos Jansen General Manager Digital Allianz

From real-time personalisation to AI agents and immersive interfaces, the customer experience is evolving fast and digital leaders are under pressure to translate these shifts into value quickly. In this candid panel, three senior digital executives from different industries share the bold bets they're making today to prepare their organisations for the future CX landscape. No crystal balls—just practical insights on where to invest, where to pause, and how to lead teams through change. Expect real stories, honest trade-offs, and actionable takeaways for building digital experiences that endure.

12:40

Networking lunch 🌯

Your chance to recharge, explore our product pavilion, get to know our partners and mingle with like-minded CX superstars.

14:00

Insights to action: unlocking the full potential of digital experience intelligence

Streamed

Conrad Dujin Customer Success Leader Contentsquare

Kelly Truong Product Manager & UX Lead MyDeal

Discover how leading businesses drive impact, foster a data-driven culture, and leverage the latest Contentsquare product innovations to elevate team performance. Gain actionable insights to optimise digital experiences and boost results.

Decoding digital dominance: AI, personalisation & the future of ecommerce CX

Streamed

Paul Vark Senior Manager CX & Design Chemist Warehouse

Maddy Baxter-Smith Ecommerce Manager ANZ New Balance

Cory-dean West Ecommerce Technical Manager Wild Secrets

Edward Welsh Director of Enterprise Accounts Insider

What’s really working in CX right now—and what’s just hype? In this candid panel, digital retail leaders will share how they’re tackling real challenges like falling content engagement, rising acquisition costs, and making AI actually useful (not just flashy). You'll hear how they're personalising experiences without overcomplicating things, innovative ways they're using AI for data unification strategies, and how they're staying ahead of fast-moving customer expectations.

14:45

Cocktail & dessert break 🍰🍸

A refreshing drink and sweet snack to combat that afternoon slump.

15:15

Moving the needle: How to accelerate your career in digital

Streamed

Amanda Ralph Co-Founder Product Women Melbourne

Teresa Huang Head of Product Bupa

Michelle Fernandez VP of Digital Experience Gcash

Monisha Voonna Director of Product Marketing Contentsquare

In a digital world that’s moving faster than ever, how do you keep up—let alone get ahead? In this candid conversation, you’ll hear from senior digital leaders as they share the real stories behind their career growth. From embracing AI and new technologies to navigating setbacks and mentoring the next wave of talent, they’ll reveal what truly moved the needle in their journeys. Whether you're early in your digital career or looking to take the next leap, this session will leave you with practical, honest insights you can put into action.

From data overload to clarity: Scaling smarter product decision

Streamed

Timo Hilhorst Senior Head of Product Seek

Nadine Raydan Senior Product Manager ReachOut Australia

Tushar Bansal SVP, Professional Services Contentsquare

In a world overflowing with data, how do you separate what matters from the noise? From organising massive datasets to leveraging AI for insights, our panellists will share real-world strategies for making data actionable. We’ll dive into the power of autocapture, how to future-proof your analytics stack, and why smart data governance is the secret to scaling product success. Walk away with fresh perspectives on how to drive smarter decisions and faster iteration—without drowning in data.

Tannins & Touchpoints - a wine-tasting & networking session.🍷

Join Drumline Digital for an intimate wine-tasting and networking session.

For anyone who's keen to meet like-minded digital people over some delicious wine, this session is for you. Sign-ups will happen during the morning of the event.

16:00

After party! 🪩

It's been a big day, let's relax and unwind with delicious drinks, good food and a bit of entertainment. 👀

Fast-forward your CX

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20+ speakers
10 + sessions

450 + hybrid attendees

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