In this session, we bring together Shawbrook, Versace & PUIG for an honest cross-industry conversation about what it really takes to build a data-driven culture. From democratising analytics across teams, to moving beyond page-level metrics and understanding the full customer journey, the challenges are strikingly similar whether your customers are applying for a loan or shopping for a runway look.

Get an exclusive look at the latest Contentsquare innovations and what they actually mean for your business.

Join our product experts for a deep-dive into Sense Analyst (including real customer wins and prompt strategies), Data Connect use cases that unlock new value, and a first-ever look at Conversation Intelligence. 

Join Best Western and Kameleoon for a candid look at how a leading travel brand broke its testing bottleneck and moved from IT-dependent experimentation to AI-powered autonomy.

From launching tests in hours instead of weeks to removing internal friction, discover how the team is testing faster, iterating smarter, and continuously optimising the booking journey.

In this session, you will learn:

• How AI removes execution bottlenecks without replacing strategy
• Real-world examples with measurable impact on speed, cost, and performance
• A practical framework to scale AI-driven experimentation across your organisation

Plus, a Hot Ones-style Q&A with candid answers on what worked, what failed, and what implementing AI really looks like in practice.

Experimentation and analytics are no longer just about running tests—they're about helping organisations make better decisions, faster.

In this session, Bhavik Patel, Data Director at Huel, shares a practitioner's perspective on how AI is reshaping the world of experimentation: from uncovering qualitative insights at scale, to expanding beyond the A/B test, to the one challenge no algorithm can solve. Honest, opinionated, and grounded in real examples from Huel's own experimentation journey.

A session for anyone who wants to move beyond vanity metrics and turn insight into genuine impact.

Join B&Q (Kingfisher Group) for an exclusive 30-minute masterclass on building a truly data-driven organization. Discover how this award-winning retail brand embedded analytics into their culture, scaled insights across multiple markets, and transformed from reactive reporting to strategic, customer-led decision-making.

In a world full of answers, the real advantage isn't having more data—it’s having the clarity to know what to do with it.

This talk challenges the assumption that better tools naturally lead to better choices, arguing that data merely amplifies the thinking behind it. By aligning on the problems worth solving and surfacing hidden assumptions, teams can stop reacting to what is measurable and start leading with intent. When information is no longer the bottleneck, direction becomes your most important constraint.

The rules weren't made for them. So they made their own.

Hosted by Amy Grilli, co-founder of Five Hour Club, this intimate 30-minute session brings together female CEOs for the kind of raw, honest conversation rarely heard on stage.

Join CEO’s Juliane Kappel (HelloFresh DACH) and Irene Skrynova (Unlimit) as they get real about leading on their own terms, from navigating visibility and authority to building teams that actually work. What they've learned, what they've unlearned, and what they wish someone had said sooner.

See what's possible when you leverage the complete the breadth and depth of Contentsquare. Digital leaders from BT Group and Boots share how they use Contentsquare to decode the "why" behind customer behaviour across channels, and turn those insights into strategic action.

From sophisticated Data Connect integrations to cross-platform workflows that drive real business outcomes. Learn how to maximise product adoption, break down silos, and extract value from features you might 

Most experimentation teams are drowning in data but starving for direction. easyJet Holidays asked a simple question, "what if we started with the problem, not the solution?" and it changed everything.

In this session, we'll take you inside the thinking behind their problem-first approach to discovery and ideation. They'll show you how cross-functional teams at easyJet Holidays get aligned on what actually matters, how triangulated problem statements cut through the noise, and why this shift has led to more winning tests and fewer inconclusive ones.

Expect a live experiment with the audience, real programme metrics, and practical recommendations you can take straight back to your team.