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Marketing, Product,
E-commerce, &
Digital Leaders
and knowledgeable, and offered
insights I can use directly in my role
CEO, UK and ROI
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Transformation
& Growth Manager
Director
Data
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DACH
Performance & Analytics
Journey & Strategy Manager
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Manager, Petplan
Experience
Strategy, EMEA
Management
Design
Management
Contentsquare Foundation
Customer Success, UK
Client Club: Financial Service Leaders' Breakfast
[See more to view details & register → ]
Join senior financial services leaders for an invite-only VIP Breakfast to kick off the day with executive case studies and discussions on what's working now in digital and customer experience–what teams are prioritizing, changing, and measuring for impact–plus practical takeaways to optimize customer journeys across channels.
Register here
Arrival and Networking 🥐
Rise and shine! Grab a brew, some breakfast on us, and let the networking begin.
CX Circle kick off with Contentsquare
Take your seats at the mainstage and tune in as our hosts welcome everyone to CX Circle EMEA 2026.
Building Great Customer Experiences in an AI-Shaped World
Customer journeys are more complex than ever—spanning digital, conversational, social, and AI-driven touchpoints, with interactions between humans and intelligent agents shaping every experience. Understanding what customers truly need has never been harder, but these new journeys also create unprecedented opportunities to act, innovate, and delight.
In this keynote, Contentsquare CEO and Founder Jonathan Cherki will explore the challenges and possibilities of building great experiences in an AI-powered world—and show how brands can turn complexity into opportunity.
Winning After the Click: Stop Guessing the Future, Start Owning the Experience
Coffee Break ☕️
Take a break, stretch your legs, and fuel up for even more inspiring talks ahead.
The New Front Door: Why DTC is Breaking Again
(And What Smart Brands Do Next)
In this session, Dwayne Browne unpacks what the new "front door" of your website means in practice, as AI assistants become the primary way consumers research, choose, and buy products. Drawing parallels from previous waves of disintermediation and real examples of brands already navigating this shift today, Dwayne makes the case that companies that build deep, long-term digital relationships with customers actually hold a powerful card–but only if they learn to play it.
The framework is simple: be open, be connected, be intelligent. But why does this matter and what does good look like right now? This isn't doom and gloom, its a call to action for brands that want to stay in the conversation.
From waiting for data to data that acts
30 years in 15 minutes
CEOs on the Record: Selling Moments, Not Products
UK and ROI Pandora
With live audience votes, benchmark provocations and predictions neither of them may want to stand by in three years, this is the CX conversation you won't get anywhere else on the programme.
Networking Lunch 🥪
Your chance to recharge, explore our product pavilion and activations, get to know our partners, and mingle with like-minded CX superstars.
The Conversion Conversation: Data, journeys and decision-making across banking, boutiques and beauty
From Insight to Impact: How to make the most of the Contentsquare product upgrades
Join our product experts for a deep-dive into Sense Analyst (including real customer wins and prompt strategies), Data Connect use cases that unlock new value, and a first-ever look at Conversation Intelligence.
Hot Experimentation: How Best Western broke the testing bottleneck with AI
Join Best Western and Kameleoon for a candid look at how a leading travel brand broke its testing bottleneck and moved from IT-dependent experimentation to AI-powered autonomy.
From launching tests in hours instead of weeks to removing internal friction, discover how the team is testing faster, iterating smarter, and continuously optimising the booking journey.
In this session, you will learn:
- How AI removes execution bottlenecks without replacing strategy
- Real-world examples with measurable impact on speed, cost, and performance
- A practical framework to scale AI-driven experimentation across your organisation
Plus, a Hot Ones-style Q&A with candid answers on what worked, what failed, and what implementing AI really looks like in practice.
Fringe Stage Sessions
For the first time at CX Circle EMEA we're introducing a dedicated space for deeper, more interactive exploration beyond the main stages with sessions that are fast, focused, and packed with takeaways!
Line-up
2:15 PM - Silver Partner Session: Klaviyo
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Speaker and session details to come
2:30 PM - Customer Experience Data Meets Enterprise-Scale Action: Agentic with Copilot
- Thiago Moreira, Solutions Engineer, Microsoft
Powered by Microsoft Copilot, M365, and MS Teams, Contentsquare and Microsoft move from dashboards to integrated agentic outcomes, turning experience signals into real business impact.
Experimentation in the Age of AI: From Data to Better Decisions
Relationship Goals: How B&Q turned Contentsquare into a strategic advantage
Join B&Q (Kingfisher Group) for an exclusive 30-minute masterclass on building a truly data-driven organization. Discover how this award-winning retail brand embedded analytics into their culture, scaled insights across multiple markets, and transformed from reactive reporting to strategic, customer-led decision-making.
Leading with clarity in a world overwhelmed by answers
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In a world full of answers, the real advantage isn't having more data—it’s having the clarity to know what to do with it.
This talk challenges the assumption that better tools naturally lead to better choices, arguing that data merely amplifies the thinking behind it. By aligning on the problems worth solving and surfacing hidden assumptions, teams can stop reacting to what is measurable and start leading with intent. When information is no longer the bottleneck, direction becomes your most important constraint.
Fringe Stage Sessions
For the first time at CX Circle EMEA we're introducing a dedicated space for deeper, more interactive exploration beyond the main stages with sessions that are fast, focused, and packed with takeaways!
Line-up
2:55 PM - CSQ Sense Analyst live demo
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Arnaud Prevel, Expert Solutions Consultant, Contentsquare
3:10 PM - VML presents Future Shopper Insights
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Hugh Fletcher, Global Demand, Content, & Thought Leadership Director, VML
- Naji El-Arifi, Director, Marcomms, VML
Redesigning the workplace for women–why retention is a design problem
The old leadership playbook wasn't written for us - so why are we still following it?
Hosted by Amy Grilli, co-founder of 5 Hour Club, this intimate 30-minute session brings together a powerhouse panel of female executives for the kind of honest, unfiltered conversation you don't usually get on a main stage. From navigating visibility and authority to building teams on your own terms, these leaders share what's actually worked, what they've unlearned, and what they wish someone had told them sooner. Come ready to listen, challenge, and leave with something real.
Raising the Bar: Boots & BT Group on Next-Level CX Strategy
See what's possible when you leverage the complete breadth and depth of Contentsquare. Digital leaders from BT Group and Boots share how they use Contentsqaure to decode the "why" behind customer behaviour across channels, and turn those insights into strategic action.
From sophisticated Data Connect integrations to cross-platform workflows that drive real business outcomes. Learn how to maximise product adoption, break down silos, and extract value from features you might not even know you have.
The Control Group: How easyJet Rewrote the Rules of Experimentation
Most experimentation teams are drowning in data but starving for direction. easyJet Holidays asked a simple question, "what if we started with the problem, not the solution?" and it changed everything.
In this session, we'll take you inside the thinking behind their problem-first approach to discovery and ideation. They'll show you how cross-functional teams at easyJet Holidays get aligned on what actually matters, how triangulated problem statements cut through the noise, and why this shift has led to more winning tests and fewer inconclusive ones.
Expect a live experiment with the audience, real programme metrics, and practical recommendations you can take straight back to your team.
Fringe Stage Sessions
For the first time at CX Circle EMEA we're introducing a dedicated space for deeper, more interactive exploration beyond the main stages with sessions that are fast, focused, and packed with takeaways!
Line-up
3:35 PM - Solving the Ownership Issue: Making Accessibility Everyone's Mission
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Marion Ranvier, Executive Director, Contentsquare Foundation
- Ali Saker, Ecommerce, Customer Journey & Strategy Manager
Accessibility is everyone's problem—which means it's no one's priority. With the European Accessibility Act now in force, accessibility isn't optional. But compliance alone won't cut it.
In this session, Marion Ranvier breaks down why most accessibility projects fail, then sits down with B&Q to figure out how they turned accessibility into a competitive advantage. Through rapid-fire Q&A, learn how they got every department on board and made accessibility a company-wide commitment that drives real business value. The takeaway? Real strategies you can steal.
After-party: Connect, Celebrate, and Recharge 🪩
Come as you are to relax, expand your Contentsquare network, and enjoy the vibe. Let today's insights spark tomorrow's ideas as we come together - on the dancefloor or in the chill-out zone - for a feel-good finale. All are welcome to connect, reflect, and let loose.
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