Arrival and Networking 🥐
Rise and shine! Grab a brew, some lunch on us, and let the networking begin.
CX Circle Kick Off with Contentsquare 🚀
Take your seats at the mainstage and tune in as our hosts welcome everyone to CX Circle Amsterdam 2026.
Building great customer experiences in an AI-shaped world
From CX ambition to experience orchestration
Coffee Break ☕️
Take a break, stretch your legs, and fuel up for even more inspiring talks ahead.
Marginal gains, major impact
Canyon knew their digital experience had room to grow. In this session, Sarah walks through how Canyon has used Contentsquare to optimize their customer journey and accelerate e-commerce performance. From onboarding to product page optimization, she'll share real results and offer a look at what Canyon has planned for the future.
More details coming soon
Beyond the cart: How Harman/JBL is building a brand-first D2C channel, backed by data
As Harman/JBL's D2C channel grows in strategic importance, the brand faces a key challenge: how do you transform your website into a compelling brand experience for a new generation of consumers, without sacrificing conversion and revenue?
In this session, Arthur from Harman shares how JBL is navigating this shift, from catering to millennials to winning over Gen Z, while executing a major website redesign rooted in data. By leveraging Contentsquare and A/B testing, the team validates every design decision, uncovers real customer behavior, and ensures that brand ambition and business performance go hand in hand.
A story about finding balance, making bold moves, and letting data lead the way
From Insight to Impact: How to make the most of the Contentsquare product upgrades
Following the mainstage product launch, our internal experts go deeper. This session is designed for customers who want to fully understand and activate the latest Contentsquare updates, with guidance on how to get the most value out of every new feature, starting today.
How Efteling leverages AI to experiment with empathy
Curious how a theme park tests ideas that actually improve the guest journey? Efteling will walk us through real use cases showing how they use AI to turn customer feedback into better experiences—fast, smart, and with empathy at the heart of every decision.
From Data to Direction: Managing campaigns with real‑time insights
Campaign management used to mean putting out fires. Celine shares how Samsonite shifted to a proactive approach, using data to monitor campaigns in real time and drive success before issues arise. A practical session for anyone looking to move from reactive reporting to confident, data-led decision-making.
Networking Break 🍏
Your chance to recharge, explore our product pavilion and activations, get to know our partners, and mingle with like-minded CX superstars.
Beyond the Buzzwords: AI in Practice [Panel discussion]
Digital Experience Awards 🏆
We’re excited to celebrate the best of customer experience with a special award ceremony. [Applications closed]
Our 3 finalists present their best DX case studies live on stage. Hear their success stories, vote for your favorite, and help us crown the DX Champion of 2026.
After-party: Connect & Celebrate 🪩
Come as you are to relax, expand your Contentsquare network, and enjoy the vibe. Let today's insights spark tomorrow's ideas as we come together - on the dancefloor or in the chill-out zone - for a feel-good finale. All are welcome to connect, reflect, and let loose.
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