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Bob Timmerman
Tribe lead Digital Assisted and Customer Interactions
Melissa Perotti
Head of Product Analytics - Consumer Journey
Michael Heinley
Senior Director of Product Management
Anthony Cocozza
Digital Marketing Manager
Sara Billen
Senior Data Analyst
Kristof Gielen
Director Digital Marketing, E-commerce & Hardware
Camila Dutzig
Senior UX Designer
Carla Andre
Senior Onsite & E-Commerce Manager
Justyna Latko
Senior Product Manager Tommy Hilfiger & Calvin Klein
Andrey Prokhorov
Digital Experience Optimization Manager
Dirk Bekkers
Product Lead
Jean-Christophe Pitié
Chief Marketing & Partnerships Officer
Tushar Bansal
SVP Professional Services
Stephanie Maziol
Senior Director Product Marketing
Apolline Clement de Givry
Senior Customer Success Manager
Jack Deegan
Senior Strategic Consultant
Cees Alewijnse
Manager Onboarding
Franziska Schaefer (Host)
Senior Director Marketing
Jil Maassen (Host)
Director Customer Success
12:00
Arrival and lunch 🌯
Welcome! Grab a bite, and let the networking begin 🤝
13:00
CX Circle kick off with Contentsquare
Take your seats and tune in as our hosts welcomes everyone to CX Circle Amsterdam
Jil Maassen
Director of Customer Success
Contentsquare
Franziska Schaefer
Senior Director Marketing
Contentsquare
13:10
Analytics on autopilot: the AI revolution
Contentsquare will unveil the future of digital experience—where AI-driven, hyper-personalised interactions redefine how businesses connect with customers
Jean-Christophe Pitié
Chief Marketing & Partnerships Officer
Contentsquare
Stephanie Maziol
Senior Director Product Marketing
Contentsquare
13:40
6 Million logins a day: how ING makes every single one count
Bob Timmerman
Tribe lead Digital Assisted and Customer Interactions
ING
Join Bob Timmerman from ING, where over 5 million daily app-logins provide a rich landscape of customer behavior data. Learn how to set clear goals – from boosting sales to reducing calls (Bob will share some lessons learned the hard way!). Discover the art of balancing service and sales in a regulated environment, managing expectations effectively, and benchmarking your performance against (industry) standards. Plus, hear about exciting ways ING is creating cool, AI-powered experiences that scale, all driven by robust customer insights.
14:00
Coffee break ☕️
Stretch your legs, have a chat and fuel up for even more inspiring talks ahead
14:35
Brand sets expectations, CX delivers them
Kristof Gielen
Director Digital Marketing, E-commerce & Hardware
Telenet
Rescued by insights: how CX analysis drives "Key Life Moments" to top conversion
Anthony Cocooza
Digital Marketing Manager
Testaankoop
What happens when your big content strategy launch doesn’t perform as expected? In this candid and insightful session, Anthony walks us through the journey of launching their “Key Life Moments” content, designed to align with major customer milestones and the unexpected dip in performance that followed.
15:00
From specs to sensations: why great CX begins with emotion, not information
Camila Dutzig
Senior UX Designer
EQOM
Carla Andre
Senior Onsite & E-Commerce Manager
Amorelie
Great customer experience isn't built on simple product specs — it’s built on human experience: emotion, storytelling, and connection.
In this keynote, Carla Andre (AMORELIE) and Camila Dutzig (EQOM - EasyToys) reveal a powerful truth from their case study: emotion in customer experience isn’t just nice to have — it’s a crucial driver of results.
Using Dynamic Yield and a data-driven mindset, they reveal how they built a scalable CX strategy fueled by raw user reviews, behavioral insights, and a culture of experimentation — replacing assumptions with evidence and creating emotionally resonant journeys.
Learn how failed A/B tests are turned into high-performing iterations, and how to scale authentic, emotion-rich content across product pages, onsite messaging, and marketing channels.
Charge your product strategy with Contentsquare insights
Justyna Latko
Senior Product Manager Tommy Hilfiger & Calvin Klein
PVH
15:25
5 keys to unlock your data power; stop guessing, start leading
Melissa Perotti
Head of Product Analytics - Consumer Journey
Bol.com
Companies today are drowning in data but starving for insight. While analytics, AI, and experimentation are getting better everywhere, real decision-making is often still held back by short-term EBITDA targets, risk aversion, and outdated leadership habits. Melissa will unlock the five critical keys to becoming truly data-driven. If you want to turn data into a real competitive advantage, it’s time to change your way of thinking and working; no one else will do it for you.
Insights to action: unlocking the full potential of Contentsquare
Jack Deegan
Senior Strategic Consultant
Contentsquare
Apolline Clement De Givry
Senior Customer Success Manager
Contentsquare
Join this masterclass to maximize your Contentsquare investment. Discover how leading businesses drive impact, foster a data-driven culture, and leverage the latest product innovations to elevate team performance. Gain actionable insights to optimize digital experiences and boost results.
15:45
Networking break
Take a break, get to know our partners, mingle with like-minded CX experts and have some fun
16:20
Guessing & disappointment: signs teams are guessing and why it happens
Michael Heinley
Senior Director of Product Management
Decathlon
See friction in your ecommerce, product, or user journeys? That's often a sign teams are guessing, not knowing. As Senior Director of Product Management at Decathlon, Michael will reveal the red flags of assumption-driven decisions and the root causes behind them. Learn practical takeaways to ditch the guesswork and build data-backed experiences that delight customers and drive results.
Hycremental experimentation: how ASICS sprint from small tests to one big bang
Andrey Prokhorov
Digital Experience Optimization Manager
Asics
Discover how ASICS blends data-driven insights with bold creativity in “Hycremental Experimentation,” revealing how the brand uses Contentsquare to iterate through small, strategic tests before launching high-impact digital transformations. From brand goals to post-test learnings, this session unpacks how even failed experiments fuel ASICS’ sprint toward breakthrough results.
16:45
Unlocking growth: mastering data-driven customer insights for digital success
Sara Billen
Senior Data Analyst
Datacamp
Melissa Perotti
Head of Product Analytics - Consumer Journey
Bol.com
Tushar Bansal
SVP Professional Services
Contentsquare
Dirk Bekkers
Product Lead
BAS Parts
Cees Alewijnse
Manager Onboarding
Contentsquare
Join senior leaders from DataCamp, Bol.com, BAS parts, and Contentsquare as they explore the evolving landscape of product analytics. From overcoming data silos to leveraging autocapture and scaling insight generation, this panel tackles the real-world challenges digital teams face today. You'll get a front-row seat to actionable strategies, lively debate, and audience-driven polling.
Get ready to benchmark your maturity, spark new ideas, and transform how your team turns data into impact.
Don't just collect data—use it to grow.
17:10
CX Circle Awards 2025
Jil Maassen
Director Customer Success
Contentsquare
Franziska Schaefer
Senior Director Marketing
Contentsquare
We’re excited to celebrate the best of customer experience with a special award ceremony. The three final nominees will be pitching their CX project on stage: Orange, Decathlon and Proximus! And you get to decide live who will take home the trophy and win a team activity worth 1000€!
17:40
Dinner, drinks and networking 🪩
21:00
CX Circle 2025 is a wrap!
