Amsterdam
May 22 • 12pm-late • De Hallen Studio's
Amsterdam
May 22 • 12pm-late • De Hallen Studio's & Kanarie Club

Fast-forward your CX

Ready to accelerate your digital success? Join us at the number one event for CX professionals and prepare to get inspired, intrigued and invigorated.

  • Discover the latest CX innovations from industry experts
  • Witness the unveiling of Contentsquare’s brand new AI tools
  • Expand your network, know-how, and vision for the future
  • Have fun while you’re at it!

Spots are limited, so sign up now and get ready to hit fast-forward on your CX!

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Our speakers:

CX Circle at a glance

10+ speakers
10 + sessions

300 + attendees

1 Award show

1 After party

See agenda View speakers

Rave reviews

Speakers

Bob Timmerman Tribe lead Digital Assisted and Customer Interactions ING white
Melissa Perotti Head of Product Analytics - Consumer Journey bol cropp
Carmen Aerts Head of Ecommerce Property 1=artipope
Michael Heinley Senior Director of Product Management decath 1
Anthony Cocozza Digital Marketing Manager testaankoop 1
Sara Billen Senior Data Analyst datacamp
Kristof Gielen Director Digital Marketing, E-commerce & Hardware Telenet
Camila Dutzig Senior UX Designer EQOM
Carla Andre Senior Onsite & E-Commerce Manager Amorelie
Justyna Latko Senior Product Manager Tommy Hilfiger & Calvin Klein PVH
Andrey Prokhorov E-commerce Optimization Team Lead Asics_Logo white
Jean-Christophe Pitié Chief Marketing & Partnerships Officer 2024-10_Contentsquare-CSQ-Logo_White
Tushar Bansal SVP Customer Success 2024-10_Contentsquare-CSQ-Logo_White
Stephanie Maziol Senior Director Product Marketing 2024-10_Contentsquare-CSQ-Logo_White
Apolline Clement de Givry Senior Customer Success Manager 2024-10_Contentsquare-CSQ-Logo_White
Jack Deegan Senior Strategic Consultant 2024-10_Contentsquare-CSQ-Logo_White
Cees Alewijnse Manager Onboarding 2024-10_Contentsquare-CSQ-Logo_White
Franziska Schaefer (Host) Senior Director Marketing 2024-10_Contentsquare-CSQ-Logo_White
Jil Maassen (Host) Director Customer Success 2024-10_Contentsquare-CSQ-Logo_White
More speakers soon!

Agenda

12:00

Arrival and lunch 🌯

Kanarie Club

Welcome! Grab a bite, and let the networking begin 🤝

13:00

CX Circle kick off with Contentsquare

Fast-forward stage

Take your seats and tune in as our hosts welcomes everyone to CX Circle Amsterdam

2024-10_Contentsquare-CSQ-Logo_White
Jil Maassen Director of Customer Success Contentsquare
Franziska Schaefer Senior Director Marketing Contentsquare
13:10

Fast-forward your CX strategy: reimagining customer connections through AI

Fast-forward stage

Contentsquare will unveil the future of digital experience—where AI-driven, hyper-personalised interactions redefine how businesses connect with customers

2024-10_Contentsquare-CSQ-Logo_White
Jean-Christophe Pitié Chief Marketing & Partnerships Officer Contentsquare
Stephanie Maziol Senior Director Product Marketing Contentsquare
13:40

6 Million logins a day: How ING makes every single one count

Fast-forward stage

ING logo
Bob Timmerman Tribe lead Digital Assisted and Customer Interactions ING
Join Bob Timmerman from ING, where over 5 million daily app-logins provide a rich landscape of customer behavior data. Learn how to set clear goals – from boosting sales to reducing calls (Bob will share some lessons learned the hard way!). Discover the art of balancing service and sales in a regulated environment, managing expectations effectively, and benchmarking your performance against (industry) standards. Plus, hear about exciting ways ING is creating cool, AI-powered experiences that scale, all driven by robust customer insights.
14:00

Coffee break ☕️

Kanarie Club

Stretch your legs, have a chat and fuel up for even more inspiring talks ahead

14:35

Brand sets expectations, CX delivers them

Fast-forward stage

Telenet
Kristof Gielen Director Digital Marketing, E-commerce & Hardware Telenet

Rescued by insights: How CX analysis drives "Key Life Moments" to top conversion

Accelerate stage

test CC
Anthony Cocooza Digital Marketing Manager Testaankoop
What happens when your big content strategy launch doesn’t perform as expected? In this candid and insightful session, Anthony walks us through the journey of launching their “Key Life Moments” content, designed to align with major customer milestones and the unexpected dip in performance that followed.
15:00

From Specs to Sensations: Why great CX begins with emotion, not information

Fast-forward stage

EQ AM DY Stacked
Camila Dutzig Senior UX Designer EQOM
Carla Andre Senior Onsite & E-Commerce Manager Amorelie
Great customer experience isn't built on simple product specs — it’s built on human experience: emotion, storytelling, and connection.
 
In this keynote, Carla Andre (AMORELIE) and Camila Dutzig (EQOM - EasyToys) reveal a powerful truth from their case study: emotion in customer experience isn’t just nice to have — it’s a crucial driver of results.
 
Using Dynamic Yield and a data-driven mindset, they reveal how they built a scalable CX strategy fueled by raw user reviews, behavioral insights, and a culture of experimentation — replacing assumptions with evidence and creating emotionally resonant journeys.
 
Learn how failed A/B tests are turned into high-performing iterations, and how to scale authentic, emotion-rich content across product pages, onsite messaging, and marketing channels. 

How Artipoppe turns purpose into purchase for new parents

Accelerate stage

CC Arti
Carmen Aerts Head of Ecommerce Artipoppe
15:25

5 keys to unlock your data power; stop guessing, start leading

Fast-forward stage

bol
Melissa Perotti Head of Product Analytics - Consumer Journey Bol.com
Companies today are drowning in data but starving for insight. While analytics, AI, and experimentation are getting better everywhere, real decision-making is often still held back by short-term EBITDA targets, risk aversion, and outdated leadership habits. Melissa will unlock the five critical keys to becoming truly data-driven. If you want to turn data into a real competitive advantage, it’s time to change your way of thinking and working; no one else will do it for you.
 

Insights to action: unlocking the full potential of Contentsquare

Accelerate stage

Client club correct
Jack Deegan Senior Strategic Consultant Contentsquare
Apolline Clement De Givry Senior Customer Success Manager Contentsquare
Join this masterclass to maximize your Contentsquare investment. Discover how leading businesses drive impact, foster a data-driven culture, and leverage the latest product innovations to elevate team performance. Gain actionable insights to optimize digital experiences and boost results.
15:45

Networking break

Kanarie Club

Take a break, get to know our partners, mingle with like-minded CX experts and have some fun

16:20

Michael Heinley - Senior Director of Product Management

Fast-forward stage

decath 1
Michael Heinley Senior Director of Product Management Decathlon

Hycremental Experimentation: How Asics sprint from small tests to one big bang

Accelerate stage

Asics ABtasty
Andrey Prokhorov E-commerce Optimization Team Lead Asics
Discover how Asics blends data-driven insights with bold creativity in “Hycremental Experimentation,” revealing how the brand uses Contentsquare to iterate through small, strategic tests before launching high-impact digital transformations. From brand goals to post-test learnings, this session unpacks how even failed experiments fuel Asics’ sprint toward breakthrough results.
16:45

Unlocking Growth: Mastering Data-Driven Customer Insights for Digital Success

Fast-forward stage

datacamp bol cropp 2024-10_Contentsquare-CSQ-Logo_White
Sara Billen Senior Data Analyst Datacamp
Melissa Perotti Head of Product Analytics - Consumer Journey Bol.com
Tushar Bansal SVP Customer Success Contentsquare
Cees Alewijnse Manager Onboarding Contentsquare

Join senior leaders from DataCamp, Bol.com, and Contentsquare as they explore the evolving landscape of product analytics. From overcoming data silos to leveraging autocapture and scaling insight generation, this panel tackles the real-world challenges digital teams face today. You'll get a front-row seat to actionable strategies, lively debate, and audience-driven polling.
 Get ready to benchmark your maturity, spark new ideas, and transform how your team turns data into impact.


Don't just collect data—use it to grow.

Charge your product strategy with Contentsquare insights

Accelerate stage

Group 285-2
Justyna Latko Senior Product Manager Tommy Hilfiger & Calvin Klein PVH
17:10

CX Circle Awards 2025

Fast-forward stage

2024-10_Contentsquare-CSQ-Logo_White decathlon 1 Logo_Orange proximus white
Jil Maassen DirectorC Customer Success Contentsquare
Franziska Schaefer Senior Director Marketing Contentsquare

We’re excited to celebrate the best of customer experience with a special award ceremony.  The three final nominees will be pitching their CX project on stage: Orange, Decathlon and Proximus! And you get to decide live who will take home the trophy and win a team activity worth 1000€!

17:40

Dinner, Drinks and Networking 🪩

Kanarie Club

21:00

CX Circle 2025 is a wrap!

CX Circle Awards

Enter your best case!

We’re excited to celebrate the best of customer experience at our upcoming CX Circle event in Amsterdam with a special award ceremony. Our three finalists will pitch their cases on stage: Orange, Decathlon and Proximus! You get to decide live who will take home the trophy and win the team activity worth 1000€!

 

Find more more about the awards process here.

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Location

Kanarie Club & De Hallen Studio's

Open in Google Maps

Kanarieclub

 

FAQs

Get in touch

Is this event free to attend?

Attendance is free for all digital teams from online brands only. Sorry agencies/tech vendors/freelancers and students.

What is the dress code?

We encourage you to wear whatever you feel most comfortable in. Whether that's a futuristic-themed costume, business casual or your favourite frock, we're in to it. 

How do I get to Kanarie Club / de Hallen Studio's? Is there parking?

We recommend traveling to our event by public transport or bike. The easiest route is to navigate to Kanarie Club, which is just a few steps away from tram stops Ten Katestraat, Bilderdijkstraat and Willem de Zwijgerlaan. Cycling from Central Station will take about 13 minutes. 

Parking is available for cars (paid) and bikes. More info on parking here.

Do I receive a ticket/ QR code before the event starts?

You will get a QR code to enter the event shortly before the event. If you lost it,  please announce yourself at the registration desk, and there will be a badge ready for you.

 

CX Circle last year

A glimpse into our previous event in Amsterdam

CX Circle Amsterdam 2024

 

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