2024-10_Contentsquare-Wordmark-Logo_Coral

Insights Report

2025 Digital
Experience Benchmarks

Dive into our strategy-packed report to discover the trends and stories shaping digital experiences in 2025—and get advice on creating better experiences for your customers.

 

Access the Benchmarks Insights Report now

How have trends changed since last year?

  • +9%
    +9%
    Cost per visit

    Organic traffic declined—and costs rose.

  • -6.5%
    -6.5%
    Content consumption

    Visitors saw less content (particularly first-timers).

  • -1.8%
    -1.8%
    Frustration

    Those who focused on fighting frustration saw 4.5x less.

  • -6.1%
    -6.1%
    Conversions

    Bounces rose—and conversions fell.

  • +1.9%
    +1.9%
    Returning traffic

    Sites with higher retention earned more engagement.

What’s the Benchmark 2025 report and why’s it relevant to you

Based on our analysis of billions of user sessions across 9 industries and 6,000 websites, the 2025 Digital Benchmarks Insights Report provides insights and strategies to help you… 

  • Understand the changing digital landscape

    Get up to speed on the behavioral trends that reshaped the digital experience last year.

  • See where you stand

    Benchmark your performance at every stage of the journey, and find out where (and why) you’re falling behind.

  • Plot your next moves

    Get dozens of strategic pointers on how to make the most of your visits, maximizing engagement and minimizing frustration for better outcomes in 2025.

2025 asos logo

"The Digital Experience Benchmark Report is an essential piece of research for me each year, providing key insights on content engagement. I use quotes from the report to validate my findings from our own Contentsquare data analysis, and it’s a huge relief to have my observations, backed by expert data, especially since I’m not an analyst by trade."

 

— Pippa Wingate, Senior Onsite Content Manager

What’s included

Our Insights Report gives you a comprehensive overview of last year’s digital experience data—and provides the strategic insights you need to benefit from that data engagement. Get tips on everything from acquisition to conversion and retention.

Data analysis

Dozens of charts lay out the shape of the digital experience last year.

Benchmark-benchmark-data

Insights to action

Benefit from in-depth analysis and strategic guidance on what to do next.

Benchmark-industry

Keep an eye on...

Discover the key metrics we think you should keep an eye on in 2025

Benchmark-insights

Get insights
that transform