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Data Explorer

2025 Digital
Experience Benchmarks

Dig into this year’s most important digital experience data and trends. Discover where your company stands within your industry—and what you need to focus on to be a top performer.

 

Access the Benchmarks Data Explorer now

How have trends changed since last year?

  • -3.3%
    -3.3%
    Traffic

    The change in the number of visits to the website.

  • -6.5%
    -6.5%
    Consumption

    The change in page views per visit, scroll rate, and time spent per visit.

  • -1.8%
    -1.8%
    Frustration

    The change in visits that experienced frustrationLike rage clicks, slow loading pages, and excessive hovering.

  • +0.6%
    +0.6%
    Bounce rate

    The share of visits that view only one page during a visit.

  • -6.1%
    -6.1%
    Conversion rate

    The share of visits that include a conversion event, like a purchase or a form fill.

What’s the Benchmark 2025 Data Explorer and why’s it relevant to you?

Based on our analysis of 90 billion user sessions, the 2025 Digital Benchmarks Data Explorer provides a collection of data visualizations that will help you…

  • Understand the digital landscape

    Discover the behavioral trends that shaped the digital experience last year.

  • See where you stand

    Benchmark your performance against your peers, and see where you’re falling behind.

  • Start taking action

    Uncover the biggest areas of opportunities for you and your business in 2025.

2025 asos logo

"The Digital Experience Benchmark Report is an essential piece of research for me each year, providing key insights on content engagement. I use quotes from the report to validate my findings from our own Contentsquare data analysis, and it’s a huge relief to have my observations, backed by expert data, especially since I’m not an analyst by trade."

 

— Pippa Wingate, Senior Onsite Content Manager

What’s included

Explore data from across the customer journey, from acquisition to retention, and see how your digital experience stacks up against others in your industry. Focus on the steps of the journey that matter most to you—and use these insights to drive smarter digital strategies in 2025.

Benchmark data

Discover this year’s most revealing digital experience data and trends.

Benchmark-benchmark-data

Insights to action

See how metrics have changed compared to the previous year.

Benchmark-industry

Industry data

Filter by your industry to compare yourself directly to your peers.

Benchmark-insights

Get insights
that transform