The App Optimization Playbook

Take your app experiences from subpar to 5-star. Learn how to create better app experiences across the entire funnel from onboarding, navigation, through to conversions.

Getting people to download your app may seem hard enough, but if you got them to that point, it's a HUGE area of opportunity. See how some of the biggest names in the industry are keeping users engaged with social experiences, personalization, and notifications that hit. And when they're engaged, they convert better. Get to know the 18 conversion events most important for apps and 3 fool proof CRO strategies

Don't forget the data! Learn how to best monitor your app's performance so you stay on top of crashes, and easily identify areas of impact and conversions.