How to prepare your digital platforms for AI agents
Six practical steps and four quick wins to prepare your business for the agentic web
AI agents are becoming a new kind of visitor to your website, researching products, comparing options, and completing tasks on behalf of customers. Agentic traffic grew by 7,851% in 2025, and AI agents are projected to mediate $3–5 trillion in global consumer commerce by 2030*.
As this shift accelerates, digital platforms need to be easy for agents to understand and navigate, while continuing to deliver a seamless experience for human customers.
This practical playbook explains what the agentic web means for digital teams and outlines practical steps and quick wins, to help your business prepare.
*McKinsey & Company, The Agentic Commerce Opportunity, Oct. 17, 2025; HUMAN Security, 2026 State of AI Traffic & Cyberthreat Benchmark Report, 2026.
What's inside
Discover how to prepare your digital experiences for a future where AI agents act on behalf of your customers.
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Assess your AI readiness:
Identify the AI traffic and agent signals you can measure today, and understand where visibility gaps remain. -
Make your digital experience agent-ready:
Learn how to make important information easier for agents to understand, remove friction from high-value journeys, and decide how agents should connect with and interact with your business. -
Prepare your teams and customers for what’s next:
Explore how to protect the human experience, understand emerging agent protocols, and build a cross-functional readiness strategy with four quick wins you can take in the next 30 days.
