01 Learn
Learn what's actually working in AI-powered CX, from brands doing it.
DX Connections Zurich
AI, data, and the future of digital experience
Wednesday, 06.May 2026
10:00 AM - 1:30 PM CET
Westhive, Hardturmstrasse 161, 8005 Zürich, Switzerland
10:00
Registration & breakfast
Grab your badge at the registration desk and enjoy some bites and freshly brewed coffee as we get started
10:30
Opening words by CSQ
Take your seat and tune in as our host welcomes everyone to DX Connections Zurich 2026
Andrea Stoica
Senior Specialist Content, Central, North Europe & MENAT
10:35
Building Great Customer Experiences in an AI-Shaped World
Customer journeys are more complex than ever - spanning digital, conversational, social, and AI-driven touchpoints. We'll explore how brands can turn that complexity into opportunity, and share the latest product updates on Sense, Contentsquare's AI agent.
Stephanie Maziol
Senior Director Product Marketing
11:00
Stop guessing, start knowing: Swisscom's data-driven strategy for insights at scale
In this session, Swisscom reveals how they leverage Contentsquare's Sense Chat to improve their digital experience, faster and without the guesswork. From shaping their broader digital strategy to driving platform adoption through initiatives like Digital Days, learn how Swisscom is making data-driven decisions accessible to the whole team.
Martin Steiner
Head of Digital Analytics
Michael Heimbeck
Senior Performance Manager
11:15
From decision to value: MCM's path to digital insights with Contentsquare
What does it really take to implement a new digital analytics tool? Marco Piva shares a candid look at MCM’s Contentsquare onboarding experience, from the strategic reasons behind choosing the platform to the real challenges of getting it up and running. He explains the early value they've already unlocked and gives a glimpse into what comes next on their digital journey
Marco Piva
Head of Data Excellence
11:30
Change your math: X-Bionic's mindest around AI-powered content production
What if the way most people think about AI content production is fundamentally flawed? In this session, X-Bionic's Swie Ho Long challenges the common quality-vs-quantity trade-off narrative, showing how dramatically scaling content output unlocks more variants, richer experiments, and ultimately better results. A practical look at the mindset shift that changed how X-Bionic approaches content.
Swie Hong Lo
Head of E-Commerce
11:45
☕ Networking Lunch
Enjoy some lunch and coffee and let the networking begin
12:30
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[Optional] Client Workshop: Prompting Sense Like a Pro
Unlock the full potential of Sense with insider prompting strategies from our product experts. Learn the exact phrases and frameworks that generate the most actionable reports, precise user segments, and industry-specific recommendations. Please bring your laptops!
13:30
Event Close
Thank you for joining us and we hope to see you at the next event!
Contentsquare has been an integral part of our digital marketing toolset for years. Whether heat maps, customer journey analytics, or conversion insights-numerous business units use the platform to better understand behavior on our websites and derive real optimizations from it. That's why it was all the more enjoyable to meet many of the people behind the projects in person at the CSQ Club. The program was impressive. Thanks to the Contentsquare team for the invitation and the great organization!
-Rahel Faenger, Business Analyst Digital Marketing Tools
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